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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

Disgraced in the US, maverick ad man Eliott Thurber is forced to transfer to the newly opened London offices of Parabola Media. The clash of cultures has hilarious consequences as he tries to cope with promoting a range of peculiar products, challenging clients and not to mention his disgruntled new colleagues. His first assignment is a gourmet cat food for an intensely conservative company but Eliott has his eyes on a bigger prize, American investment in the NHS. After all, "where there's pain, there's gain..."