Showing results for "Influence" in Marketing

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

The Influence Blueprint is a podcast for founders and mission-driven builders who want to use video to earn belief, build trust, and secure support for their ideas.Hosted by video producer Romeo Ortiz, the show breaks down how storytelling, video, and persuasive communication work together to move people to action. Drawing from commercials, crowdfunding campaigns, and real-world brand videos, each episode explores practical frameworks for communicating clearly, establishing credibility, and inspiring backing.This podcast is for founders, creators, and nonprofit leaders who want their message ...

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary...

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works.

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...

Influence dives deep into the heart of influencer marketing, guided by the people who know it best. Each episode unravels the latest trends, strategies, driving forces, insider stories, and passionate people - from agents to video editors, influencer relationships managers, and the creators themselves - shaping this dynamic industry, providing valuable insights for those at the forefront of gaming, influencer marketing, talent management, and the creator economy.Hosted and produced by Powder, where streamers can search their best moments to find short, shareable stream clips with AI. Hosted on...

Tune in every week to hear Erin and Lylli discuss the latest marketing strategies, dissect memorable campaigns, and explore the evolving landscape of digital media. The Influence also features special guests—industry experts, marketing legends, and successful entrepreneurs—who share their insights and personal journeys to inspire and educate our listeners. We're not just about business; we're about the people behind it. Expect laughs, shared experiences, and casual banter as we dive deep into the marketing world from a gen z perspective. Follow us on Instagram & TikTok: @adorn.marketing

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

Influence - Personal Branding for Founders is a high-impact, value-only, no-BS podcast for solopreneuers, entrepreneurs, creators, founders, investors, coaches or anyone who wants to build their online presence with impact. Each episode solves one problem at a time, with practical, doable insights on becoming a Thought Leader, Content Strategy, building Trust & Optimising your profile with proven strategies & templates. The point? INFLUENCE slips right through the jargon for you. Your host is a seasoned Personal Branding & Thought Leadership expert that helps you create: INFLUENCE.

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.

The Influence Accelerator is the podcast for coaches, creators, and entrepreneurs who are ready to grow their audience, build authority, and turn influence into income. Hosted by Jennifer Fellin — Online Business & Influence Coach — this show brings you strategies, systems, and real conversations that help you attract clients, scale with confidence, and design a business that actually works for your life. If you’re ready to stop spinning your wheels and start accelerating your impact, you’re in the right place.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

You don’t need a huge audience to build authority, you just need access to one. Borrowed Influence™ is where you learn how to shortcut your visibility by tapping into the trust someone else has already built. Not in a take-what-you-can way, but in a way that creates connection, sparks conversations, and makes people want more of YOU. Every episode is packed with ideas to get you in the rooms, on the shows, and inside the circles that grow your business faster than grinding for followers ever will. Influence isn’t built alone. You borrow it. You share it. And one day, you lend it back.

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.Together, we’ll explore how they ...

Hi, I'm Iván Blanco and this is Influencer Marketing, a perfect program for all types of professionals, from influencers or aspiring influencers to content creators, brands, entrepreneurs, or any marketing professionals. Here, we will debunk myths and prejudices against this industry, explain how to implement high-quality marketing strategies by working with influencers, discuss current topics, and, of course, help you achieve the goal of becoming influencers yourselves.

DescriptionWhat big ideas drive the financial services industry's most influential marketing leaders?Influence and Insight is a podcast that goes beyond the boardroom, exploring the key concepts, cultural references and influences that have shaped the trajectory of the most successful individuals in financial services.Three core ideas or theories. One industry leader and the unique story of their exceptional professional success.Join us as we uncover the journey they've been on and the guiding tenets they've called upon along the way.

The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (your team, clients, and audiences). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted on Ausha. See ausha.co/privacy-policy for more information.