Showing results for "Innovation Management" in Marketing & Sales
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Written by: Madhavan Ramanujam, Georg Tacke
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Unabridged
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Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.
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WTP is the key
- By Neelesh Singh Rajput on 02-10-25
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Release Date: 10-10-23
- Language: English
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₹469.00 or free with 30-day trial
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Written by: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release Date: 26-02-19
- Language: English
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₹469.00 or free with 30-day trial
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Written by: Arvind Sahay
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Unabridged
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It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...
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The VO is so irritating
- By Amazon Customer on 06-06-23
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Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
- How to Use Neuroscience to Create Impactful Brands
- Narrated by: Derek Denzil
- Length: 9 hrs and 4 mins
- Release Date: 24-01-23
- Language: English
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₹879.00 or free with 30-day trial
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Written by: Thales S. Teixeira, Greg Piechota
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Unabridged
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Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a...
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Release Date: 19-02-19
- Language: English
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₹1,005.00 or free with 30-day trial
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The Ten Faces of Innovation
- Written by: Tom Kelley, Jonathan Littman
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Unabridged
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Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.
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The Ten Faces of Innovation
- Narrated by: Stow Lovejoy
- Length: 8 hrs and 49 mins
- Release Date: 13-07-06
- Language: English
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₹836.00 or free with 30-day trial
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The Experience Mindset
- Changing the Way You Think About Growth
- Written by: Tiffani Bova, Tom Peters - introduction
- Narrated by: Tiffani Bova, Kaleo Griffith
- Length: 6 hrs and 30 mins
- Unabridged
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A Wall Street Journal Bestseller! From the bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They...
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The Experience Mindset
- Changing the Way You Think About Growth
- Narrated by: Tiffani Bova, Kaleo Griffith
- Length: 6 hrs and 30 mins
- Release Date: 06-06-23
- Language: English
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₹879.00 or free with 30-day trial
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Written by: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Release Date: 07-11-16
- Language: English
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₹586.00 or free with 30-day trial
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Winning at New Products
- Creating Value Through Innovation
- Written by: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release Date: 21-09-17
- Language: English
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₹500.00 or free with 30-day trial
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Made In Future
- A Story of Marketing, Media, and Content for our Times
- Written by: Prashant Kumar
- Narrated by: Pratap Batra
- Length: 9 hrs and 54 mins
- Unabridged
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Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...
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Made In Future
- A Story of Marketing, Media, and Content for our Times
- Narrated by: Pratap Batra
- Length: 9 hrs and 54 mins
- Release Date: 16-09-22
- Language: English
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₹879.00 or free with 30-day trial
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Digital Marketing 2020 + Passive Income in the Innovation Era
- Learn about Online Marketing + Personal Branding and Social Media Marketing. Human Resources Management and Instagram Marketing
- Written by: International Management School
- Narrated by: Adam Walker, Leonard Grey, Keith Hughes
- Length: 11 hrs and 41 mins
- Unabridged
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Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.
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Digital Marketing 2020 + Passive Income in the Innovation Era
- Learn about Online Marketing + Personal Branding and Social Media Marketing. Human Resources Management and Instagram Marketing
- Narrated by: Adam Walker, Leonard Grey, Keith Hughes
- Length: 11 hrs and 41 mins
- Release Date: 10-06-20
- Language: English
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₹958.00 or free with 30-day trial
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Moving to Outcomes
- Why Partnerships are the Future of Marketing
- Written by: Robert Glazer, Matt Wool
- Narrated by: Robert Glazer
- Length: 3 hrs and 39 mins
- Unabridged
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From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to...
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Moving to Outcomes
- Why Partnerships are the Future of Marketing
- Narrated by: Robert Glazer
- Length: 3 hrs and 39 mins
- Release Date: 22-03-22
- Language: English
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₹754.00 or free with 30-day trial
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Women Want More
- Written by: Michael J. Silverstein, Kate Sayre, John Butman
- Narrated by: Kellie Fitzgerald
- Length: 10 hrs and 14 mins
- Unabridged
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Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...
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Women Want More
- Narrated by: Kellie Fitzgerald
- Length: 10 hrs and 14 mins
- Release Date: 31-05-16
- Language: English
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₹2,045.00 or free with 30-day trial
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Written by: Marion Debruyne
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Unabridged
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Release Date: 19-03-19
- Language: English
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₹837.00 or free with 30-day trial
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The Contagious Commandments
- Ten Steps to Brand Bravery
- Written by: Paul Kemp-Robertson, Chris Barth
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Unabridged
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Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...
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The Contagious Commandments
- Ten Steps to Brand Bravery
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Release Date: 01-11-18
- Language: English
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₹683.00 or free with 30-day trial
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Written by: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release Date: 05-09-17
- Language: English
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₹879.00 or free with 30-day trial
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Innovation im Vertrieb
- Sales-up-Call
- Written by: Stephan Heinrich, Christian Buchholz
- Narrated by: Stephan Heinrich, Christian Buchholz
- Length: 1 hr and 4 mins
- Unabridged
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Kreativität gehört zu den wichtigsten Qualitäten im Vertrieb, doch nicht immer gelingt es, sie zum richtigen Zeitpunkt abzurufen. In diesem Sales-up-Call erfahren Sie deshalb, wie Sie Ihre Vertriebsmannschaft zu kreativen Höchstleistungen anspornen können.
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Innovation im Vertrieb
- Sales-up-Call
- Narrated by: Stephan Heinrich, Christian Buchholz
- Series: Sales-up-Call
- Length: 1 hr and 4 mins
- Release Date: 22-07-16
- Language: german
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₹233.00 or free with 30-day trial
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Geschäftsmodell-Innovation
- Sales-up-Call
- Written by: Stephan Heinrich, Alexander Müller
- Narrated by: Stephan Heinrich, Alexander Müller
- Length: 1 hr and 7 mins
- Unabridged
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Warum disruptive Innovationen die globale Wirtschaft verändert. Erfahren Sie wie Sie Ihr Geschäftsmodel innovieren. Warum Sie sich dem digitalen Wandel nicht entziehen können. Welche Megatrends uns die nächsten Jahre erwarten.
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Geschäftsmodell-Innovation
- Sales-up-Call
- Narrated by: Stephan Heinrich, Alexander Müller
- Series: Sales-up-Call
- Length: 1 hr and 7 mins
- Release Date: 23-08-16
- Language: german
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₹233.00 or free with 30-day trial
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Innovation Storytellers
- Written by: Susan Lindner
- Original Recording
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Did you ever wonder how an innovation got to its finish line? How innovators saw the future, made a product, and created change – in our world and in their companies? I did. Innovation Storytellers invites changemakers to describe how they created their innovation and just as important – THE STORIES – that made us fall in love with them. Come learn how great innovations need great stories to make them move around the world and how to become a better storyteller in the process. I'm Susan Lindner, the Innovation Storyteller. But I wasn't always. I've been a wannabe revolutionary, an ...
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Innovation geht anders
- Written by: TRENDONE Peter von Aspern und Sebastian Metzner
- Original Recording
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Der Satz „Innovation geht anders“ kommt uns sehr häufig über die Lippen. Im Grunde ist er immer die Aufforderung, Dinge gründlich in Frage zu stellen. Genau dies tun wir seit über 10 Jahren in unserer Tätigkeit als Trendforscher und Innovationsberater. Was wir damit erreichen wollen, ist leicht auszusprechen aber schwierig umzusetzen. Es geht uns um echte Wirksamkeit bei der Schaffung von Innovation. Ihr führt viel zu viele Innovationsprojekte gleichzeitig durch? Regelmäßig floppen eure Innovationen trotz hohen Investitionen? Das Top-Management fordert einen höheren ROI der ...
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