Showing results for "Law" in International

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

Brought to you by Penguin. The global, open internet is fragmenting. How To Save the Internet outlines the global cooperation needed to reform Big Tech and preserve the internet as we know it. As democracies aim to control Big Tech, Silicon Valley adopts an America-first agenda, and...

‘Impressive … Fascinating’ Sunday Times ‘An authoritative history’ Financial Times ‘Gripping and richly researched’ Rana Mitter A superb new history of the rise of China and the fall of Hong Kong to authoritarian rule. The rise of China and the fall of Hong Kong to authoritarian...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...