Showing results for "Life" in Marketing & Sales

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

A stranger happened to predict–“Bahut Bada Aadmi Banega Tu!” And that is how the small-town boy Bhupenddra Singh Raathore started his journey to become the most popular and celebrated Coach BSR. While charting his journey from a hesitant speaker to a flawless orator and an excellent sales professional, he shares powerful ways that helped him master the skill of selling. Sales became the most powerful weapon in his arsenal.

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year...

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

Every great team, culture, society, religion, or business that has endured time, adversity, and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of the group. It is called The Code of Honor. We hear of these...

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Written in the depths of the Great Depression, How to Sell Your Way Through Life explores a crucial component of achievement: your ability to make the sale. Ringing eerily true in today's uncertain times, Hill's work takes a practical look at how, regardless of our occupation, we must all be salespeople at key points in our lives.

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

Join us in the conversations where we go deep into the world of all things events to attract high-quality clients. Most of the time, we will invite special guests to share their best event experiences and practices. At other times, your host will share her experiences as she plans, produces, and launches successful events. And we will also have experts come and plan events on the fly. The vision with this is for you to learn, have some laughs and get clarity as you grow your online business with events. We will bring the experts you need to hear from and keep you right on track.

There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges...

You can say goodbye to today's Internet, New York Times best-selling author George Gilder says. Soon the current model of aggregated free content populated with "value-subtracted" advertising will die a natural deat. In Life After Google, Gilder takes listeners on a brilliant, rocketing journey into the very near-future, into an Internet with a new "bitcoin-bitgold" transaction layer that will replace spam with seamless micro-payments and provide an all-new standard for global money.

*** Top 1% Globally Ranked Podcast *** ❓Do you feel like you’re constantly putting out fires instead of creating an organized, streamlined, automated business? ❓Do you struggle to stay organized and on top of your to-do list, overwhelmed and bogged down by administrative tasks? ❓Are you ready to scale your business but need help knowing where to start implementing systems? ❓Would you like to work less and make more money? ❓Do you have ADHD or struggle to stay focused? My podcast is the perfect resource if you answered yes to any of these questions. I’m here to help you organize, ...

As a teenager visiting the Andy Warhol Museum, Beth Pickens realized the importance of making art. As an adult, she has worked as a consultant empowering artists. Intimate yet practical, Your Art Will Save Your Life helps artists build a sustainable practice while navigating the world of MFAs, residencies, and institutional funding.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track...

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.