Showing results for "Love" in Marketing & Sales

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world. Hosted by The Shipyard, this series goes beyond trends to unpack the real work behind brands people choose, defend, and stay loyal to. Because brand love isn’t accidental — it’s engineered.

In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity delivered every Monday to help jump start your week!

Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases, and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business. By listening to this audiobook, you will learn to: Throw away your business plan! Create a scalable business model that actually works.

Keluhan pelanggan sering kali menjadi momok para pelaku usaha. Penanganan yang tidak tepat membuat permasalahan yang seharusnya segera diselesaikan menjadi bumerang bagi para pengusaha tersebut. Buku ini memberikan sudut pandang baru dalam menyikapi komplain pelanggan dan bagaimana menghadapi Industri 4.0.

Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class, is a hugely dynamic businesswoman and isn't afraid to try, fail and create something new from her mistakes; she is constantly on the path to growth. In her book, she will show listeners how to find a balance between their brand and their personal life, how to generate a huge brand following, how to build contacts when no one knows who you are, how to rise above cancel culture and the pressures of social media to use it powerfully and with purpose, and so much more.

Love Your Team is a conversation-by-conversation survival guide for sales managers who want to thrive in a world where their top talent can walk out the door without taking a single step. Helen Fanucci provides detailed instructions on how to shift focus from merely hitting sales goals to putting sellers first—as people and performers—making YOU the reason they join, stay, and win.

Whether you run a small business, offer consulting services, sell on Etsy or Shopify, or handle marketing at a small company, email marketing can be your most powerful growth tool. In love, email actually, I share 15+ years of hard-earned email marketing wisdom, practical weekly exercises to boost your results, and proven solutions to the most stubborn email challenges. No fluff, no jargon—just real-world strategies from someone who’s been in the trenches of both B2C and B2B marketing.

The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. The rules have changed. The American Dream is no longer the "corner office." It's a...

Do you need to make sales but hate selling? Do you want to be more persuasive without being pushy? Are client relationships more important than getting the sale at any cost? If you answered 'yes' to any of these questions then this audio book is for you, and it will change the way you view selling for good. In "Love Selling" Audrey Chapman shares her revolutionary approach on how to sell without selling out.

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

Ever wonder why your Chiropractic practice (and maybe your life) are stuck at a certain level ? On each 20 minute episodes we’ll examine one of the fine points to help you GROW your practice - so you can build and have the practice and the life of your dreams!