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NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...

This is a groundbreaking account of the development of Indian business and enterprise from the colonial period to the present. It not only introduces listeners to formative business leaders (including Jamsetji Tata, Ghanshyam Das Birla and Walchand Hirachand Doshi) and leading firms (Wadia Group, Kirloskar Brothers Limited and Shapoorji Pallonji) but also analyses their presence in the country’s economy, their growth over time and their true impact on society.

This work provides a concise synthesis of the key insights and analysis from Made to Stick. It is an independent summary, not the original book, and has no affiliation with or endorsement from the original publication. Created for those who want a clear, thought-provoking overview, it distills the central themes and ideas while preserving the depth and relevance of the work.

To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.

This is not your run-of-the-mill "Cool Japan" podcast. I want to explore the side of Japan outside of sushi & sumo ; anime & video games. People from all walks of life living in Japan sharing their stories, their trials and tribulations and their successes. People who are hungry for making it and People who have made it. This podcast is about my conversations with them.