Showing results for "Marketing" in Professionals & Academics

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John “the most respected writing teacher alive", and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

Wie werde ich erfolgreich und finanziell unabhängig? Wie nutze ich Hindernisse, um an ihnen zu wachsen? Wie treffe ich die richtigen Entscheidungen? Als Kind nach Deutschland eingewandert, aufgewachsen in einem »sozialen Brennpunkt«, schon im Studium die erste eigene Firma gegründet und heute Millionär: Unterhaltsam und temporeich erzählt Dawid Przybylski seine persönliche Lebens- und Erfolgsgeschichte.

Mark White is one of the world’s leading blogging experts who teaches the art of promoting oneself or one’s company with maximum impact through the medium of blogging. The reality is that most people attempt blogging because they feel that failing to do so will have a detrimental effect on their brand. The reality is that blogging has become an essential part of the preferred marketing mix favoured by most entrepreneurs.

Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 24 other business books. In this interview, he discusses the nature of passion and how it drives him. There have been 14 million Guerrilla Marketing books sold worldwide, and many university MBA programs offer a course in Guerrilla Marketing. This has become the best-known marketing brand in history.

Joe Vitale is one of the featured teachers in the hit movie The Secret and an all-round marketing genius. In a world which overdoses daily on advertising and marketing messages, you have to know how to stand out and make your message so compelling that every other message pales into insignificance.

Tim Paulson is one of the smartest marketers around. Period. He also has a remarkable ability to find something good in everything - which has been one of the biggest secrets to his success. He is known as the Head Coach of Coaches for his reputation in training business coaches to increase the value they offer as well as their prices.

Paul Hartunian is a Giant in the world of publicity and most notably on how to get free publicity for your business. He is renowned for being the guy who sold the Brooklyn Bridge and tells the fascinating story which made this possible and has led to him teaching entrepreneurs across the world how to get a flood of publicity howver 'mundane' your business or product may be.

If you would like to build a million dollar plus income through speaking to build your brand, there is no expert better placed to show you the way than James Malinchak. Lauded as America’s hottest young speaker and endorsed by some of the biggest names in personal development, such as Jack Canfield and Brian Tracey, Malinchak not only enjoys standing ovations at pretty much all of his talks, but also teaches others how to do exactly the same thing.

One of Australia’s most successful entrepreneurs and recognised as the Coffee King, Les Schirato heads the Cantarella Group of Companies. Les' entrepreneurial flair was responsible for a remarkable company debt turnaround, while also achieving market leadership in four retail product categories.

Bob Bly is an award-winning freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. He has written copy for over 100 clients and is the author of 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. Bob Bly is a master of persuasion, with the ability to write powerful copy no matter what the industry or business.

Ben Settle is an awesome marketer. He has an amazing understanding of what motivates customers to buy, and through his exceptional copywriting skills is able to connect and build a rapport with people he has never met before - almost instantly. Ben always offers far more in value than he expects back in payment (for the services he offers). All the best entrepreneurs understand this – concentrate on OFFERING HUGE VALUE and everything else will fall into line.