Showing results for "Marketing Analytics" in All Categories

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

With the world going remote, and data science following along, you can start and pursue a career in data right here, right now. How do I start? What do I need to know? What is data analytics? I'm sure one, if not all, of these questions have run through your mind. Well, the answer is data literacy: the ability to read, understand, and communicate data into information. Building a solid foundation of practical knowledge is the first step to being successful in data. From there, you can finally decide what direction you should go in and start gaining the required knowledge.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

If anything, today in the world of digital marketing analytics tools, there is one frontier that a marketing team simply cannot do without, and that is marketing analytics. Nothing used in campaigns without great analysis to fuel the decisions and growth makes any campaign successful. That can't be navigated across this vast marketing data land without the right set of marketing analytics tools. Here are the best marketing analytics platform that would convert your raw data from marketing into actionable insights.

Ist Google Analytics-Tracking eigentlich datenschutzkonform, werde ich mit einem Online-Kurs wirklich über Nacht reich und welches Attributions-Modell ist das richtige für meine Facebook-Kampagnen? Diese Fragen und vieles mehr klären wir im miralytics Podcast - dein Podcast rund um Online Marketing & Analytics.

From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

Welcome to the Brand Analytics podcast. In this show, we'll be diving deep into the world of brand analytics, and exploring the latest trends, tools, and strategies for measuring and improving brand performance. Whether you're an analyst, a marketer, a brand or product manager or just someone who's curious about how to measure the impact of your brand and use this data to grow the brand, this podcast is for you. For news, articles and events visit us https://brandleadership.community/ Follow us on Linkedin https://www.linkedin.com/company/brandleadershipcommunity/

Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.

Welcome to the funeral of your organic traffic. ⚰️Remember when being #1 on Google actually mattered? Good times. Now, ChatGPT, Perplexity, AI Overviews and others from the AI gang are answering your customers' questions while your website collects digital dust."Please Cite Me, Robot" is the podcast for marketers who are tired of shouting into the void. We roast traditional SEO, panic about "zero-click" searches, and figure out how to manipulate... uh, optimize... the AI overlords to actually mention your brand.Stop crying over your CTR. It’s gone. Learn how to get into the AI’s brain ...

Kein Marketing, besonders kein Online-Marketing / performance Marketing mehr ohne Analytics, egal ob Google Analytics, Matomo oder Adobe - nichts geht mehr ohne Daten: Kein SEO/SEA , kein Affiliate Marketing oder Social Media Targeting! Dieser Podcast ist der ideale Begleiter für Marketing-Profis, die ihre Kunden besser verstehen und ihre Marketing-Strategien aufgrund von datenbasierten Erkenntnissen optimieren möchten. Bei DataEngage dreht sich alles um Marketing & Sales Daten deren Analyse und die Konsequenzen die, die Datennutzung mit sich bringt. Philipp Freytag von Loringhoven ...

2022 is the year of Google Analytics 4. Now or never you should migrate to the new version of Google Analytics. This is not just an update. It's a new analytics system. This show takes you through the history, the changes, the migration process, the benefits and the alternatives of Google Analytics 4. And we do this, by telling you about it. There are plenty of video trainings out there already. But we want to give some spoken words which you can easily consume while driving, working out, doing errands, watching the sky or waiting until a deployment is ready. Give it a try.

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: Position your product for a target market Build a brilliant marketing plan Create stunning branded marketing materials Use...

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.