Showing results for "Marketing Management" in Business Development
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Written by: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
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Overall77
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Performance57
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Story57
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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A simple idea well explained
- By Ashok Kumar Singh on 18-09-24
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Release Date: 14-07-20
- Language: English
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₹469.00 or free with 30-day trial
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Written by: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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Overall8
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Performance4
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Story4
The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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Highly Recommended For Beginners & Intermediate Professionals
- By Jagdish on 25-05-25
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Release Date: 24-03-20
- Language: English
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₹586.00 or free with 30-day trial
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Written by: Joe Vitale, Jeffrey Gitomer - Foreword
- Narrated by: Steve Menasche
- Length: 9 hrs and 5 mins
- Unabridged
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There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.
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There's a Customer Born Every Minute
- P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed!
- Narrated by: Steve Menasche
- Length: 9 hrs and 5 mins
- Release Date: 28-08-18
- Language: English
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₹469.00 or free with 30-day trial
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Loved
- How to Rethink Marketing for Tech Products
- Written by: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall5
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Performance3
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Story3
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Excellent for every marketing leader
- By Majid Kazi on 01-08-23
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Loved
- How to Rethink Marketing for Tech Products
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Release Date: 12-04-22
- Language: English
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₹469.00 or free with 30-day trial
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Lean Customer Development
- Building Products Your Customers Will Buy
- Written by: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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Overall2
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Performance1
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release Date: 05-02-21
- Language: English
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₹1,340.00 or free with 30-day trial
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It's Not the Big that Eat the Small...It's the Fast that Eat the Slow
- How to Use Speed as a Competitive Tool in Business
- Written by: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings, Laurence Haughton
- Length: 6 hrs and 3 mins
- Abridged
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Overall1
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Jennings and Haughton traveled the globe and penetrated the world's fastest companies to witness the methods used by quick, dominant leaders in business ranging from retail sales to fast food, from financial services to communications. If you want to think faster, all the information you need is here. You'll find lessons from the speediest international companies on how to become faster than anyone else in today's ever-changing business world.
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It's Not the Big that Eat the Small...It's the Fast that Eat the Slow
- How to Use Speed as a Competitive Tool in Business
- Narrated by: Jason Jennings, Laurence Haughton
- Length: 6 hrs and 3 mins
- Release Date: 09-08-02
- Language: English
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₹702.00 or free with 30-day trial
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The Perfect SalesForce
- The 6 Best Practices of the World's Best Sales Teams
- Written by: Derek Gatehouse
- Narrated by: Sean Pratt
- Length: 6 hrs and 49 mins
- Unabridged
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Despite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there's never been a proven formula for building a sales force of top performers. Finding such a "holy grail" of sales has been Derek Gatehouse's obsession for decades. To identify what makes a top-producing salesperson and why some sales teams have a high percentage of top producers, he interviewed more than 2,000 executives in many different industries.
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The Perfect SalesForce
- The 6 Best Practices of the World's Best Sales Teams
- Narrated by: Sean Pratt
- Length: 6 hrs and 49 mins
- Release Date: 07-04-17
- Language: English
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₹656.00 or free with 30-day trial
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Marketing in the AI Era
- Why Personalization Wins the Customer Experience
- Written by: Yaniv Navot
- Narrated by: Paige McKinney, Christopher C. Odom
- Length: 4 hrs and 20 mins
- Unabridged
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Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable...
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Marketing in the AI Era
- Why Personalization Wins the Customer Experience
- Narrated by: Paige McKinney, Christopher C. Odom
- Length: 4 hrs and 20 mins
- Release Date: 06-05-25
- Language: English
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₹1,482.00 or free with 30-day trial
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Moving to Outcomes
- Why Partnerships are the Future of Marketing
- Written by: Robert Glazer, Matt Wool
- Narrated by: Robert Glazer
- Length: 3 hrs and 39 mins
- Unabridged
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From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to...
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Moving to Outcomes
- Why Partnerships are the Future of Marketing
- Narrated by: Robert Glazer
- Length: 3 hrs and 39 mins
- Release Date: 22-03-22
- Language: English
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₹754.00 or free with 30-day trial
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Be a Recruiting Superstar
- Written by: Mary Christensen
- Narrated by: Lesley Parkin
- Length: 6 hrs and 51 mins
- Unabridged
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No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself.
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Be a Recruiting Superstar
- Narrated by: Lesley Parkin
- Length: 6 hrs and 51 mins
- Release Date: 23-10-15
- Language: English
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₹703.00 or free with 30-day trial
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Optimizing Growth
- Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
- Written by: Jason Green, Mark Henneman, Dimitar Antov
- Narrated by: Peter Berkrot
- Length: 8 hrs and 3 mins
- Unabridged
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Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.
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Optimizing Growth
- Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors
- Narrated by: Peter Berkrot
- Length: 8 hrs and 3 mins
- Release Date: 29-05-18
- Language: English
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₹469.00 or free with 30-day trial
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Written by: Tom McMakin, Jacob Parks
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Unabridged
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Release Date: 17-11-20
- Language: English
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₹469.00 or free with 30-day trial
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Written by: David Nour
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Unabridged
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Release Date: 30-05-17
- Language: English
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₹703.00 or free with 30-day trial
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Target Funding
- Discover a Proven System to Get the Money and Resources You Need Now in Order to Grow Your Business
- Written by: Kedma Ough
- Narrated by: Kedma Ough
- Length: 11 hrs and 59 mins
- Unabridged
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Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.
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Target Funding
- Discover a Proven System to Get the Money and Resources You Need Now in Order to Grow Your Business
- Narrated by: Kedma Ough
- Length: 11 hrs and 59 mins
- Release Date: 06-06-19
- Language: English
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₹609.00 or free with 30-day trial
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Written by: Peter Sheahan, Julie Williamson
- Narrated by: Peter Sheahan, Walter Dixon
- Length: 8 hrs and 24 mins
- Unabridged
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So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.
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Matter
- Move Beyond the Competition, Create More Value, and Become the Obvious Choice
- Narrated by: Peter Sheahan, Walter Dixon
- Length: 8 hrs and 24 mins
- Release Date: 10-05-16
- Language: English
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₹656.00 or free with 30-day trial
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Sell Local, Think Global
- 50 Innovative Ways to Make a Chunk of Change and Grow Your Business
- Written by: Olga Mizrahi
- Narrated by: Lyndsay Vitale
- Length: 8 hrs and 12 mins
- Unabridged
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After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.
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Sell Local, Think Global
- 50 Innovative Ways to Make a Chunk of Change and Grow Your Business
- Narrated by: Lyndsay Vitale
- Length: 8 hrs and 12 mins
- Release Date: 02-02-15
- Language: English
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₹656.00 or free with 30-day trial
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Custom Nation
- Why Customization Is the Future of Business and How to Profit From It
- Written by: Anthony Flynn, Emily Flynn Vencat
- Narrated by: Tori Kamal
- Length: 5 hrs and 30 mins
- Unabridged
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Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.
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Custom Nation
- Why Customization Is the Future of Business and How to Profit From It
- Narrated by: Tori Kamal
- Length: 5 hrs and 30 mins
- Release Date: 07-01-13
- Language: English
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₹668.00 or free with 30-day trial
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Entrepreneur Voices on Growth Hacking
- Written by: The Staff of Entrepreneur Media, Derek Lewis - Editor, Shaun Buck - Foreword
- Narrated by: Marguerite Gavin, Steve Menasche
- Length: 5 hrs and 44 mins
- Unabridged
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Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.
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Entrepreneur Voices on Growth Hacking
- Narrated by: Marguerite Gavin, Steve Menasche
- Length: 5 hrs and 44 mins
- Release Date: 06-11-18
- Language: English
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₹469.00 or free with 30-day trial
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Written by: Bruce Loeffler, Brian Church
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Unabridged
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The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.
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The Experience
- The 5 Principles of Disney Service and Relationship Excellence
- Narrated by: Kevin Young
- Length: 8 hrs and 47 mins
- Release Date: 27-07-20
- Language: English
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₹469.00 or free with 30-day trial
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Written by: Mark Van Rijmenam
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Unabridged
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Release Date: 18-04-14
- Language: English
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₹703.00 or free with 30-day trial
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