Showing results for "Media" in New Business Enterprises

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Whether you’re an entrepreneur or working for a company, you’re in business for yourself. You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying. In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs.

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.

The most innovative, current—and most importantly—proven ideas on how to become successful.

In a world where entrepreneurship often seems to be driven by tech prodigies and venture-backed unicorns, many aspiring entrepreneurs find themselves wondering: “What if I don’t fit the stereotype of a Silicon Valley wunderkind? Is there a place for me in this landscape?” In Unstoppable Entrepreneurs, Lori Rosenkopf, Vice Dean of Entrepreneurship at The Wharton School, shatters these limiting perceptions, revealing a diverse array of entrepreneurial paths that are open to anyone with the drive to create value through innovation.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

Get inside the minds of 30+ experts, authors, and seasoned entrepreneurs and learn from their hard-earned lessons. Discover the winning patterns of successful businesses and apply them to your own startup. Build a competitive edge and protect your business with a proven formula to scale up, add zeros to your revenue and profits, and crush the competition. Avoid common pitfalls and master the art of hacking your way to growth.

A team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Buying a Business for Dummies guides you through the process of becoming an entrepreneur without starting from scratch. Before you purchase an existing business, you'll need to know what types of opportunities are out there, how to identify the right fit for your goals, and which strategies to use as you negotiate the deal and manage a smooth transition. This book gives you step-by-step advice on all of that.

Drawing upon their experience founding more than 30 companies, authors Lars Tvede and Mads Faurholt share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team, and leave the competition behind.

Build a profitable YouTube business without ever showing your face. How to Start a Faceless YouTube Channel: Create, Automate, and Monetize Without Ever Showing Your Face is your step-by-step guide to launching, growing, and monetizing a successful YouTube channel behind the scenes. Learn how entrepreneurs and creators are earning passive income by creating engaging content using stock footage, animations, AI voiceovers, and screen recordings.

Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. In this book, you'll find marketing and social media branding guidelines to grow your business, as well as business strategies to inspire purchases of your digital products and courses.

Whether you're facing funding sharks or angel investors, we've got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams. In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed.