Showing results for "Mind" in Marketing

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

Gartner’s CIO Mind podcast inspires new thinking about the important issues that enterprises will face today and tomorrow. Join our experts, who will share groundbreaking insights and practical advice on the topics that are top of mind for CIOs everywhere.

In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Mind Meets Machine is a video podcast by Avik where mental health, AI, and business collide in the most human way. Real conversations with founders, therapists, doctors, and creators. Practical tools, clear insights, and zero fluff. Learn to think clearer, work smarter, and live better in a tech-driven world.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers - driving profit and success across the organization.

Adam Torres: Inside My Mind is a series of personal monologues—spoken first, unfiltered—where I share thoughts that usually stay internal, reflecting on life, work, connection, and what it means to show up.

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

This podcast dives deep into the evolving landscape of modern industries, highlighting powerful insights, expert perspectives, and real-world strategies that help listeners stay informed and ahead of the curve. Each episode brings thoughtful analysis and practical takeaways designed to inspire smart decisions and elevate your understanding of the niche we explore. Whether you’re a professional, an enthusiast, or someone eager to expand your knowledge, this show offers clarity with a refined and engaging tone.If you’re curious to explore additional resources, you can click here to access ...

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal...

Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

Step into How to Use Your Mind to Get Rich, the podcast that reveals how your thoughts, beliefs, and mental habits can become the most powerful engine of your financial success. Each episode breaks down the psychology behind wealth creation, exploring the mindset strategies, cognitive patterns, and daily practices used by high achievers to attract opportunities and build lasting prosperity. Blending neuroscience, mindset coaching, and practical personal-growth techniques, this show helps you reprogram your thinking, overcome limiting beliefs, and unlock the mental blueprint that leads to real,...

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...

The first book to document this change, Mavericks at Work is business ""edutainment"" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success. Who’s going to write the next...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

I am Aryan, a counselor with a strong interest in financial and economic counseling, as well as research in the psychology of money and decision-making.........You can find out about this intresting useful podcasts below by searching their names:The Daily, Serial, This American Life, Radiolab, The Joe Rogan Experience, TED Talks Daily, Stuff You Should Know, Freakonomics Radio, The Tim Ferriss Show, Crime Junkie, SmartLess, The Ezra Klein Show, Armchair Expert, The Happiness Lab, Hidden Brain, How I Built This, The Moth, Revisionist History, Planet Money, The Michelle Obama Podcast, On Purpose...

Welcome to Mind the Market, your curated source of sharp insights at the intersection of marketing, cognitive science, and communication. Created for professionals in branding, media, and strategy, this podcast explores the most impactful studies, mental models, and behavioural patterns shaping how we influence, connect, and convert. From behavioural economics to brand psychology, from digital strategy to human bias — if it drives decision-making, it's here. For those who think before they market. Designed for leaders, creatives, and students ready to go beyond the surface.

Mortgage podcasting is not new, but the kind of conversations that can be evoked through honest, vulnerable conversations that tackle the future of the industry is the ethos of Minds of Mortgage. Kelly Yale hosts introspective interviews with leaders from companies across the globe talking about the impact of housing and lending in their area.