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The good news is that you have just awakened into Eternal Life. You are going to live forever. Immortality is a reality. A medical miracle? Not exactly. The bad news is that you are a scrap of electronic code. The world you see around you, the you that is seeing it, has been digitized, scanned, and downloaded into a virtual reality program. You are a Copy that knows it is a copy. The good news is that there is a way out.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...