Showing results for "Research" in Advertising
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Overall5
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Performance4
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Written by: Mara Einstein
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Unabridged
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Overall4
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Performance4
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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loved it
- By pooja on 11-09-22
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrated by: Tamara Marston
- Length: 7 hrs and 49 mins
- Release Date: 13-09-16
- Language: English
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₹668.00 or free with 30-day trial
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Overall10
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Performance9
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Story9
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Lessons are kept to the point and precise.
- By Anonymous User on 13-08-23
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release Date: 06-08-19
- Language: English
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₹469.00 or free with 30-day trial
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Written by: Patricia Fry
- Narrated by: Joyce Feurring
- Length: 6 hrs and 41 mins
- Unabridged
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Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.
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Promote Your Book
- Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author
- Narrated by: Joyce Feurring
- Length: 6 hrs and 41 mins
- Release Date: 03-02-13
- Language: English
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₹668.00 or free with 30-day trial
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Written by: Patricia Fry
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Unabridged
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Release Date: 27-01-13
- Language: English
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₹668.00 or free with 30-day trial
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release Date: 15-11-22
- Language: English
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₹469.00 or free with 30-day trial
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Written by: Daryl Weber
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Unabridged
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrated by: Jeff Cummings
- Length: 6 hrs and 38 mins
- Release Date: 27-12-15
- Language: English
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₹844.00 or free with 30-day trial
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The Psychology of Advertising
- 3rd Edition
- Written by: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release Date: 03-08-21
- Language: English
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₹820.00 or free with 30-day trial
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- Written by: Regis McKenna
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Unabridged
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Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Release Date: 16-12-99
- Language: English
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₹515.00 or free with 30-day trial
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How to Write Your Book Without the Fuss
- The Definitive Guide to Planning, Writing and Publishing Your Business or Self-Help Book
- Written by: Lucy McCarraher, Joe Gregory
- Narrated by: Anna Parker-Naples
- Length: 4 hrs and 2 mins
- Unabridged
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If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.
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How to Write Your Book Without the Fuss
- The Definitive Guide to Planning, Writing and Publishing Your Business or Self-Help Book
- Narrated by: Anna Parker-Naples
- Length: 4 hrs and 2 mins
- Release Date: 03-03-21
- Language: English
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₹414.00 or free with 30-day trial
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Без бирж! - Как писать статьи и зарабатывать на них деньги
- Written by: Даниил Шардаков
- Narrated by: Игорь Пронин
- Length: 10 hrs and 22 mins
- Unabridged
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От автора бестселлера Копирайтинг с нуля.Даниил Шардаков — опытный копирайтер и интернет-маркетолог, автор популярных курсов по написанию коммерческих текстов и статей.
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Без бирж! - Как писать статьи и зарабатывать на них деньги
- Narrated by: Игорь Пронин
- Length: 10 hrs and 22 mins
- Release Date: 22-03-22
- Language: russian
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₹233.00 or free with 30-day trial
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Written by: Jonathan Stringfield
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Unabridged
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Release Date: 23-08-22
- Language: English
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₹469.00 or free with 30-day trial
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Written by: Joeri Van den Bergh, Mattias Behrer
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Unabridged
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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Release Date: 04-06-19
- Language: English
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₹1,005.00 or free with 30-day trial
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The Advertising Effect
- Written by: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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Overall1
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release Date: 16-09-14
- Language: English
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₹668.00 or free with 30-day trial
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Written by: Matt Britton
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Unabridged
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Release Date: 27-07-20
- Language: English
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₹375.00 or free with 30-day trial
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How to Sell and Market Your Book
- Written by: Darin Jewell
- Narrated by: Ronald Bruce Meyer
- Length: 3 hrs and 41 mins
- Unabridged
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All authors want to sell as many copies of their books as possible. They also want to raise their literary profile as high as possible. There are more new routes to publication and also for sales and marketing than ever before. But where does the author start in such a competitive market? This book sets out clearly the promotional tools available and advises which paths are likely to sell the highest number of copies and which will help to establish the writer's name as a published author. It takes careful planning and know-how, but there is nobody better to promote a book than its author.
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How to Sell and Market Your Book
- Narrated by: Ronald Bruce Meyer
- Length: 3 hrs and 41 mins
- Release Date: 07-04-25
- Language: English
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₹164.00 or free with 30-day trial
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Written by: Joseph Turow
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Unabridged
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Release Date: 17-01-17
- Language: English
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₹938.00 or free with 30-day trial
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Copywriting für Einsteiger
- Wie Sie mit effektiven Werbetexten emotional Verkaufen
- Written by: Armin Gräb
- Narrated by: Anna Gustmann
- Length: 1 hr and 37 mins
- Unabridged
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Was Copywriting so besonders macht? Das wichtigste Werkzeug des Werbetexters ist und bleibt die Sprache. Mit ihrem Facettenreichtum berührt, verärgert, erfreut, belustigt, motiviert, verletzt, inspiriert sie uns in jeglichen Bereichen und Lebenslagen. Auch im Alltag sind Wörter und Phrasen omnipräsent, begleiten uns durch jegliche Situationen und sind der unumgängliche Schlüssel zu Kommunikation sowie Interaktion eines jeden Menschen.
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Copywriting für Einsteiger
- Wie Sie mit effektiven Werbetexten emotional Verkaufen
- Narrated by: Anna Gustmann
- Length: 1 hr and 37 mins
- Release Date: 04-03-21
- Language: german
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₹367.00 or free with 30-day trial
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Thought Particles
- Building Blocks of Perceptual Reality: Binary Code of the Mind
- Written by: Roy H. Williams
- Narrated by: Roy H. Williams
- Length: 1 hr and 2 mins
- Unabridged
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This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.
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Thought Particles
- Building Blocks of Perceptual Reality: Binary Code of the Mind
- Narrated by: Roy H. Williams
- Length: 1 hr and 2 mins
- Release Date: 08-07-08
- Language: English
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₹374.00 or free with 30-day trial
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Bullets With Bite
- Learn to Create Mouthwatering Word Nuggets
- Written by: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 1 hr and 13 mins
- Unabridged
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Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.
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Bullets With Bite
- Learn to Create Mouthwatering Word Nuggets
- Narrated by: Marcia Yudkin
- Length: 1 hr and 13 mins
- Release Date: 18-06-13
- Language: English
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₹234.00 or free with 30-day trial
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