Showing results for "The Ascent" in Science

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

In this irreverent and illuminating audiobook, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.

The Last Great Mountain tells the story of the first ascent of Kangchenjunga the third highest but reputedly the hardest mountain in the world. It was an astonishing achievement for a British team led by Everest veteran Charles Evans. Drawing on interviews, diaries and unpublished accounts, Mick Conefrey begins his story in 1905 with the disastrous first attempt on the mountain by a team led by Aleister Crowley, explores the three dramatic German expeditions of the the late 1920s and brings it all to a climax 50 years later with the first ascent by Joe Brown and George Band.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

“Full of fascinating insights drawn from an impressive range of disciplines, The Ascent of Information casts the familiar and the foreign in a dramatic new light.” —Brian Greene, author of The Elegant Universe Your information has a life of its own, and it’s using you to get what it...

Our understanding of nature's deepest reality has changed radically, but almost without our noticing, over the past 25 years. Transcending the clash of older ideas about matter and space, acclaimed physicist Frank Wilczek explains a remarkable new discovery: matter is built from almost weightless units, and pure energy is the ultimate source of mass. He calls it "The Lightness of Being." Space is no mere container, empty and passive. It is a dynamic Grid, modern ether, and its spontaneous activity creates and destroys particles.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Fifty years ago, neuroscientists thought that a mature brain was fixed like a fly in amber, unable to change. Today, we know that our brains and nervous systems change throughout our lifetimes. This concept of neuroplasticity has captured the imagination of a public eager for self-improvement - and has inspired countless Internet entrepreneurs who peddle dubious "brain training" games and apps. In this book, Moheb Costandi offers a concise and engaging overview of neuroplasticity for the general listener.

Early birds and night owls are born, not made. Sleep patterns are the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. By understanding and respecting our internal time, we can live better.

Space is a place of unparalleled possibility for humanity, and it's undergoing a revolution. A wave of companies led by gutsy entrepreneurs are unlocking opportunities that fire the imagination. No, it's not hotels on Mars or day trips to orbit (yet), but it's an awe-inspiring transformation driven by innovative technologies, creative approaches, hard work, and—for the first time—market forces.

Our rapidly industrializing world has an insatiable hunger for energy and conventional sources are struggling to meet demand. Oil is running out, coal is damaging our climate, many nations are abandoning nuclear, yet solar, wind, and water will never be a complete replacement. The solution, says Daniel Clery in this deeply researched and revelatory book, is to be found in the original energy source: the Sun itself.

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague's name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn't; how it can be tricked, trained, or improved; and what changes with time. In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory.

By explaining how the human brain works and outing its most irrational processes, this book provides the thinking tools that will help you make better decisions, ask the right questions (at the right time), know what to look for when evaluating information, and understand how your own brain subconsciously clouds your judgment. Think you're too smart to be easily misled? Harrison summarizes scientific research showing how easily even intelligent and well-educated people can be fooled.

In this book the philosopher Jonathan Westphal examines the mind-body problem in detail, laying out the reasoning behind the solutions that have been offered in the past and presenting his own proposal. The sharp focus on the mind-body problem, a problem that is not about the self or consciousness or the soul or anything other than the mind and the body, helps clarify both problem and solutions. Westphal outlines the history of the mind-body problem, beginning with Descartes.

From the firing of neurons in a fraction of a second to the monthly cycle of ovulation to a seasonal shift in sleep patterns, the human body runs on rhythms—all more knowable now than ever, thanks to wearables. Making sense—and making use—of these signals is something else, and this is precisely what Daniel Forger explains in Biological Rhythms. Sorting through a plethora of data gathered over the past decade, this practical, user-friendly book gives listeners the tools for reading and interpreting the rhythms that regulate physiological processes.

The beginning of the modern contraceptive era began in 1882, when Dr. Aletta Jacobs opened the first birth control clinic in Amsterdam. The founding of this facility, and the clinical provision of contraception that it enabled, marked the moment when physicians started to take the prevention of pregnancy seriously as a medical concern. In this volume in the MIT Press Essential Knowledge series, Donna Drucker traces the history of modern contraception, outlining the development, manufacturing, and use of contraceptive methods from the opening of Dr. Jacobs' clinic to the present.

This book is intended for the clinical researcher who is interested in designing a clinical trial and developing a protocol. It is also of value to researchers and practitioners who must critically evaluate the literature of published clinical trials and assess the merits of each trial and the implications for the care and treatment of patients. The authors use numerous examples of published clinical trials to illustrate the fundamentals.

As Nobel Prize-winning economist Ronald Coase once cynically observed, "If you torture data long enough, it will confess." Lying with statistics is a time-honored con. In Standard Deviations, economics professor Gary Smith walks us through the various tricks and traps that people use to back up their own crackpot theories. Sometimes, the unscrupulous deliberately try to mislead us. Other times, the well-intentioned are blissfully unaware of the mischief they are committing.

Welcome to the ASCENT Podcast ~ "Unlock Limitless Possibilities while achieving lasting Transformation" ~Join me on this journey to self-mastery and discover the power of the ASCENT Principles. The ASCENT Coaching Program is for anyone who wants to achieve their full potential and live a life of purpose. Whether you're just starting your journey or looking for a way to level up, we will provide the tools and inspiration you need to succeed.To schedule your free Discovery Call visit our website at https://AscentCoachingProgram.comThe ASCENT Principles can guide you on your journey to ...

Hey, This is a podcast about the wonders of science, encompassed in 10 - 30 minutes of your precious time, with some fun, mind-blowing facts to ensure that it does not become too boring. Remember, Stay Curious!