Showing results for "The Ascent" in Public Relations
-
-
The Age of Outrage
- How to Lead in a Polarized World
- Written by: Karthik Ramanna
- Narrated by: L.J. Ganser
- Length: 7 hrs and 46 mins
- Unabridged
-
Overall2
-
Performance2
-
Story2
People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.
-
-
Great insightful approach
- By Debasis Sengupta on 15-12-24
-
The Age of Outrage
- How to Lead in a Polarized World
- Narrated by: L.J. Ganser
- Length: 7 hrs and 46 mins
- Release Date: 29-10-24
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Written by: Dan S. Kennedy, Forrest Walden, Jim Cavale
- Narrated by: Stephen R. Thorne
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.
-
No B.S. Guide to Brand-Building by Direct Response
- The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
- Narrated by: Stephen R. Thorne
- Series: No B.S.
- Length: 6 hrs and 37 mins
- Release Date: 30-10-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
Strategic Advertising Management (6th Edition)
- Written by: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
-
-
Good Advertising strategies discussed
- By Zafar Haider on 20-11-23
-
Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release Date: 31-12-21
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹820.00 or free with 30-day trial
-
-
-
Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Written by: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
-
Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release Date: 28-03-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
The Public Relations Handbook
- Written by: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
-
The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release Date: 15-02-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
-
-
this is 2021 - this pr/marketing based on 2014
- By Thamizharasu on 08-08-21
-
The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release Date: 03-07-14
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹703.00 or free with 30-day trial
-
-
-
Damage Control
- Written by: Eric Dezenhall, John Weber
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.
-
Damage Control
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Release Date: 18-10-07
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹703.00 or free with 30-day trial
-
-
-
Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Written by: Iliyana Stareva
- Narrated by: Norah Tocci
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.
-
Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Narrated by: Norah Tocci
- Length: 4 hrs and 51 mins
- Release Date: 21-05-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Written by: Justin Blaney DM, Kate Fleming
- Narrated by: Roger Wayne
- Length: 6 hrs and 48 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on influencer marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
-
Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Narrated by: Roger Wayne
- Length: 6 hrs and 48 mins
- Release Date: 22-12-20
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Written by: Andrea Coville, Paul B. Brown
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
-
Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Release Date: 26-08-14
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹586.00 or free with 30-day trial
-
-
-
Brand, Meet Story
- How to Create Engaging Content to Win Business and Influence Your Audience
- Written by: Heather Pemberton Levy
- Narrated by: Karen Saltus
- Length: 1 hr and 51 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.
-
Brand, Meet Story
- How to Create Engaging Content to Win Business and Influence Your Audience
- Narrated by: Karen Saltus
- Length: 1 hr and 51 mins
- Release Date: 30-09-16
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-