Showing results for "The Development of Marketing Management" in Management

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

What companies need to know—and do—to win and hold on to tomorrow's best employees The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of...

All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers...

Donor Retention: Secrets to Keeping Your Donors Engaged is the podcast series every nonprofit leader needs. Packed with practical strategies and expert insights, this 20-episode series breaks down how to turn one-time donors into lifelong supporters. From mastering the art of gratitude to leveraging the latest tech, you’ll learn actionable tips to boost donor loyalty and build meaningful relationships that keep your nonprofit thriving. Ready to take your donor engagement to the next level? Listen now and unlock the secrets to donor retention success!

Small business, sales, marketing, how to get stuff done.

Prime Resources Podcast