Showing results for "The Development of Marketing Management" in Marketing

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Karl Moore is an extremely successful marketer, with a great entrepreneurial brain, as well as a writer and broadcaster. He not only runs two successful radio stations while also serving as the CEO of the U.S. media group White Cliff but is also the founder of the WCCL network, consisting of 150 retail websites and an army of over 20,000 affiliates. In addition, he is the founder of a number of online communities.

Donor Retention: Secrets to Keeping Your Donors Engaged is the podcast series every nonprofit leader needs. Packed with practical strategies and expert insights, this 20-episode series breaks down how to turn one-time donors into lifelong supporters. From mastering the art of gratitude to leveraging the latest tech, you’ll learn actionable tips to boost donor loyalty and build meaningful relationships that keep your nonprofit thriving. Ready to take your donor engagement to the next level? Listen now and unlock the secrets to donor retention success!

Small business, sales, marketing, how to get stuff done.