Showing results for "The Human" in Marketing & Sales

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S...

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Secrets of a Webcam Girl is the true story of a girl's transition from business suit to birthday suit as a means to fix mounting financial problems. Annabelle begins working as a webcam girl, stripping and performing sex shows online. Her efforts to capitalize on the recession-proof sex trade prompt a foray from webcam to massage table, where she offers happy-ending body rubs. Told with candor and wit, this memoir reveals the fetishes and infidelities of her patrons, whose hidden identities often trigger stunning revelations and unfettered perversities.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Una conversación directa con quienes mueven el marketing de las marcas más poderosas: Un podcast de entrevistas íntimas con quienes lideran el marketing de las marcas más relevantes de Iberoamérica. Aquí no se habla de marketing. Se habla con quienes toman decisiones multimillonarias: CMOs, VPs y Heads of Marketing que definen el destino de sus empresas y las tendencias de toda una industria. Cada episodio revela su lado más humano: sus miedos, sus momentos de transformación y las decisiones que marcaron su camino profesional.

Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing. Even in the B2B marketing world 'people buy from people' and including real authentic human content in your strategy has never been more important. Topics discussed include, founder-led branding, thought leadership, social proof, humanizing your brand, marketing to the the 95% and how to get your audience to know, like and trust you.

This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Behind every scalable metric…is a human story no dashboard can tell. This is Humans Behind The Metrics. I’m Charlene Ormo — SaaS Growth Architect, founder of LEADX Media (the company behind this podcast), and your host. This podcast is where we pull back the curtain on SaaS growth — not through polished case studies or fancy funnel breakdowns (although we will have those too)… but through the real, raw stories of the people behind it all. The missed targets. The late-night pivots. The identity shifts. The moments that nearly broke them — and the ones that rebuilt them. If you’ve ...

In The Human Principle: Service, Connection, and Success in Business, you will discover how to build a successful business by focusing on what truly matters—people. In a world often consumed by transactions and numbers, this book brings the focus back to the core of business: genuine human relationships. You will explore three key principles: a respectful and principled attitude, a service-first mindset, and the art of forming real connections.

Humans & Brands is a podcast that understands how connected work and life are, and that building a career is just as personal as it is professional. Hosted by Lauren Douglass, a marketer and founder of the thought leadership agency Reverve, the show features conversations with people who are brands, work in brands, or build brands, about the journey of work and life. The goal is that no listener should have to navigate the journey alone. These conversations are a chance to learn what leaders have been through; from the wins to the falls, and the questions that don’t make it onto resumes. ...

Want to understand how AI and automation are revolutionizing marketing? "The Human Algorithm" is your guide to navigating the future of marketing. We delve into the latest trends in digital marketing, influencer strategies, and AI-powered tools, giving you the knowledge and insights to connect with your audience on a deeper level and achieve unprecedented growth.

Chi l'ha detto che Dante non avrebbe potuto essere il Direttore Marketing di Tesla, o che Brunelleschi non avrebbe fatto l'Art Director per Balenciaga? "Human Marketer" è il podcast in cui il fascino immortale dei classici incontra l'innovativo mondo del marketing! Preparati a partire per un viaggio unico che svela come la saggezza dei maestri del passato possa illuminare e rivoluzionare le strategie di marketing di oggi. Ogni episodio è un'avventura ricca di insight, aneddoti e riflessioni, pensata per chi è pronto a guardare oltre i numeri e scoprire l'animo umano dietro il digitale.

On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.