Showing results for "The Management" in Advertising
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Written by: Marc Gobe
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Unabridged
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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goodbook
- By prabuddha on 08-03-22
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrated by: DeMario Clarke
- Length: 12 hrs and 42 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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Strategic Advertising Management (6th Edition)
- Written by: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Good Advertising strategies discussed
- By Zafar Haider on 20-11-23
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release Date: 31-12-21
- Language: English
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₹820.00 or free with 30-day trial
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Written by: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Release Date: 11-12-12
- Language: English
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₹2,193.00 or free with 30-day trial
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Written by: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release Date: 27-10-20
- Language: English
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₹375.00 or free with 30-day trial
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Written by: Patricia Fry
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Unabridged
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Release Date: 27-01-13
- Language: English
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₹668.00 or free with 30-day trial
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Release Date: 18-08-06
- Language: English
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₹492.00 or free with 30-day trial
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- Written by: Jay Conrad Levinson
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Unabridged
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Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.
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Guerrilla Negotiating
- Unconventional Weapons and Tactics to Get What You Want
- Narrated by: Edward Lewis
- Length: 7 hrs and 33 mins
- Release Date: 04-03-05
- Language: English
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₹398.00 or free with 30-day trial
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Storyscaping
- Stop Creating Ads, Start Creating Worlds
- Written by: Gaston Legorburu, Darren McColl
- Narrated by: Tim Andres Pabon
- Length: 5 hrs and 46 mins
- Unabridged
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Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.
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Storyscaping
- Stop Creating Ads, Start Creating Worlds
- Narrated by: Tim Andres Pabon
- Length: 5 hrs and 46 mins
- Release Date: 11-12-14
- Language: English
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₹656.00 or free with 30-day trial
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Construyendo Marcas con Fans [Building Brands with Fans]
- Written by: Marcelo Borlando Marconi
- Narrated by: Jose Gregorio Quevedo
- Length: 4 hrs and 38 mins
- Unabridged
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En estos días, el marketing más rentable en el mundo es, sin lugar a dudas, convertir las marcas en íconos dignos de admiración. Aquellas que logren cautivar e involucrar a las personas para mantenerlas fieles, serán las triunfadoras en el complejo escenario competitivo actual. El resto se hundirá lentamente en el infierno de los Commodities. Pero ¿Cómo atraer a las personas para transformarlas en incondicionales nuestros? De eso se trata este audiolibro de convertir las marcas en referentes cargados de valor y a los clientes en devotos fans.
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Construyendo Marcas con Fans [Building Brands with Fans]
- Narrated by: Jose Gregorio Quevedo
- Length: 4 hrs and 38 mins
- Release Date: 23-10-20
- Language: spanish
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₹340.00 or free with 30-day trial
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Werbetext
- Sales-up-Call
- Written by: Stephan Heinrich, Walter Epp
- Narrated by: Stephan Heinrich, Walter Epp
- Length: 1 hr and 1 min
- Unabridged
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Die Macht von Werbetexten. Wie du einen Text gestalten musst, damit Menschen kaufen. Wie du Kunden so genau ansprichst, dass sie nicht anders können als zu reagieren. Wie du das Tempo eines Textes erhöhst und damit deine Leser nicht langweilst. Warum du nicht verkaufen solltest, was das Produkt ist, sondern was es macht. Der einzige „Knopf", warum Menschen kaufen und wie du ihn drückst.
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Werbetext
- Sales-up-Call
- Narrated by: Stephan Heinrich, Walter Epp
- Series: Sales-up-Call
- Length: 1 hr and 1 min
- Release Date: 16-11-23
- Language: german
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₹233.00 or free with 30-day trial
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