Showing results for "The Name" in Marketing & Sales

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

Jeder Markenname hat eine Geschichte. Und ein guter Name kann eine Marke aufbauen, den Markt erobern und zum Synonym für Erfolg werden. Doch was steckt hinter der Namensfindung? Welche Herausforderungen gibt es? Und wie fühlt es sich an, wenn aus einer Idee plötzlich eine Marke wird? In „Name.Macht.Marke.“ spreche ich mit Menschen, die Naming- und Branding-Prozess erlebt haben – Markenverantwortliche, Entscheider und Experten, die mit mir einen Namen entwickelt haben und heute erzählen, wie aus dem Namen eine Marke wurde. Wie Namen entstehen – und was sie bewirken. ...

Description Of the Show

Mit seinem Namen bekannt werden, mehr aus seinem Leben machen, Einfluss ausüben, sinnvolle Ziele erreichen, Wertschätzung für die eigenen Leistungen erfahren...

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

Wahrscheinlich haben Sie auch schon oft darüber nachgedacht, was das Geheimnis mächtiger Persönlichkeiten ist...

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks listeners through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms.

German Domain Name Markt News Podcast: Wöchentliche News und Nachrichten aus der weltweiten Domain Name Industrie, speziell für Domain Name Investoren, Domain Broker und interessierten Domain Investors. Ich teile mit Euch News und Nachrichten aus der Domain Welt wie die letzten Domain Sales weltweit, Trends aus der Domain Branche, wichtige Keywörter und teile viele Domain Investor Tipps, zum Beispiel welche Domain Namen ich gekauft oder verkauft habe.

How many jacked-up automations, borked personalizations, and badly segmented emails have you gotten from [COMPANY NAME]?Technology has gotten smarter, but marketing — and the people it’s geared toward — generally aren’t benefiting from it. In fact, our industry seems to be losing its humanity in a lot of ways — and Automation Gone Wild™ is just the tip of the iceberg.But some marketers believe there’s more to this business than worshiping at the feet of the algorithm — and three of us are going to sit down regularly to talk about it.Join StoryBrand Certified Guides Paige...

From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.

Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference - they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that leveling the playing field is not enough, you need to slant it in your direction.

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

Come on in. Pull up a chair. And sit on down to network with seasoned pros in a place where NO NAMETAGS are needed.Powered by Gatesman, tunes by Big Science Music.

Welcome to "Username Chronicles," the podcast that dives deep into the captivating world of Instagram usernames. If you've ever wondered about the stories behind those intriguing handles, this is the podcast for you. In each episode, we explore the art and science of creating the perfect Instagram username. From the quirky and humorous to the sleek and sophisticated, we unravel the thought processes and inspirations that lead to the birth of these digital identities.