Showing results for "The Principles" in Marketing

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.

"The PEND Principle" was created by marketing consultant Rudi Tartaglia. Rudi created this process after working with hundreds of clients in a consultancy capacity, who most times struggled with developing strategic process in their business. "The PEND Principle" covers four key strategic principles that businesses can use to grow over the short, medium, and long term. This process takes the guess work out of when and how to grow strategically, and this principle can be applied across any business type, large or small.

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education. Explicit tag is for language (we drop a few swear words here and there) and occasional ...

Entrepreneurs are often seeking new ways to make their business more efficient, less stressful and more profitable. Each Monday and Friday, join me, Regina Partain Bergman, best-selling author, speaker, Profit Acceleration Specialist and Marketing Strategist and business growth specialist as I interview other successful entrepreneurs. I am a serial entrepreneur myself who built a multi-million dollar business only to see it fail in the financial crash of 2008, and then rose from the ashes to create 3 more business, including my current business, Bridgeport Strategy, where I help transform ...

Why and How? Online is the go-to podcast for creators, coaches, and entrepreneurs navigating the complexities of the digital world. Hosted by spiritual teacher and media coach NaRon Tillman and systems strategist and tech entrepreneur Laurens Tijssen, this show unpacks both the why behind digital tools and the how to use them—without tech overwhelm.From mastering landing pages and digital funnels to exploring how AI is transforming entrepreneurship, we keep it clear, conversational, and deeply practical. Each episode is a gateway to simplified strategies, mindset shifts, and soulful ...

Are you finding it hard to grow fast even though you've been working long and consistently on your show? ‘Why Your Podcast Isn’t Growing’ helps topic-focused podcasters (coaches, business owners & experts) gain clarity on why your show isn't growing as fast as you'd like. Every Monday, Wednesday & Friday hosts Anthony & Taig, founders of GetMoreListeners.com, share growth-murdering mistakes podcasters often make that lead to slow and steady growth, and then share the changes you can make today to fast-track your growth. If you’re looking to gain 1000s of listeners who not only follow ...