Showing results for "This Business" in Marketing

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

Welcome to Don't Quote us on This - the podcast about brand, marketing and the BS in between.Nic Mooney (Strategic Brand Identity Expert) and Rowena Wilding (Marketing Strategist and Coach) come together to give you a look inside their brains - the honest, unfiltered version.This is not another "5 tips to go viral" show.This is the stuff we usually only say to each other on WhatsApp voice notes and over coffee. The real conversations about what actually works, what absolutely doesn't, and all the gloriously awkward bits no one puts in the case studies.Nic brings the deep brand foundations: ...

Strategize This is where brand strategy meets creative execution. Hosted by Adam Matossian — CX strategist, Forrester-certified experience designer, and founder of HUMMs Design Agency — and Alicia Jones — certified brand strategist and founder of Design Wise — the show features candid conversations and expert interviews on branding, marketing, storytelling, content strategy, and customer experience. From building brand ecosystems to turning strangers into superfans, each episode delivers actionable insights for creatives, entrepreneurs, and marketing professionals.

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Actionable tips for small business owners, marketers and sales pros.

So, Get This — Hosts John Gerzema and Libby Rodney (The Harris Poll) will share Unexpected and Uncomfortable Insights You Need to Hear. Each episode will break down new cultural insights grounded in research that forces you to rethink what you thought you knew.

This Might Be Wrong breaks down why marketing fails—bad leads, low quality leads, ads not working, and why ads don’t convert even when you’re getting traffic. We cover real customer journeys, customer service wins (and disasters), digital marketing mistakes, marketing attribution problems, and practical marketing advice for small and local businesses. Marketing explained with a wink, a nudge, and the full possibility that… this might be wrong. Watch on YouTube: ⁠https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1

We get it! Business sucks sometimes. But it doesn’t have to. Join business owners, entrepreneurs and strategy experts Adam Jowett, Raels Robertson and Al Cook as they give you real advice, straight forward tactics you can implement right now.

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

What’s the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need - providing you with a complete online toolbox for bringing in the customer traffic you want....

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.

This Got Me Thinking is a show for marketing leaders and agency pros who want to move forward but feel stuck. I have conversations with folks about real experiences, and I break down the challenges they face, and share the ideas they spark. Each episode brings thoughtful reflection, practical insight, and a fresh way to look at the next step.

Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle. This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect. If you’re a founder, consultant, or service provider trying to turn ...

Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.

This Ain't Luck is the no-BS marketing podcast for business owners who are tired of waiting for their big break.Success isn't random. It's not about luck, timing, or the algorithm. It's about doing the work nobody wants to do. Consistently showing up, fixing your mindset, and actually investing in your business.If you're stuck doing everything yourself, burnt out from being your own marketing team, and wondering why your business isn't growing... this is your wake-up call.Hosted by Ashley Diana, a marketing expert who's seen too many entrepreneurs sabotage their own success.New episodes every ...

Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world. ㅤ Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger. ㅤ ...

This Meeting Could've Been a Podcast drops you smack dab in the middle of the closed-door sessions where Jess Cook (Head of Marketing) and Joshua Perk (CEO) are working to turn their company, Vector, into B2B marketing’s next big thing. In each episode, they tackle a real, strategic decision together—"Should we hire an agency?", "Should we push free trials or demos?", "What are we going to do with all the swag Josh bought?!"—dishing out pros, cons, knowns, unknowns, wins, challenges, and stories along the way. Come for the big picture strategy and day-to-day tactics, stay for the jokes ...