Showing results for "UN Studio" in Business & Careers

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Chanakya Neeti is a treatise on the ideal way of life and shows Chanakya’s deep study of the Indian way of life. Chanakya also developed Neeti-Sutras (aphorisms - pithy sentences) that tell people how they should behave. Of these well-known 455 sutras, about 216 refer to rajaneeti (the dos and don’ts of running a kingdom). Apparently, Chanakya used these sutras to groom Chandragupta and other selected disciples in the art of ruling a kingdom.

पॉजिटिव थिंकिंग (सकारात्मक नहीं हो सकता। यही सोच आपकी सफलता के द्वार खोलने की क्षमता रखती है। यह पुस्तक नकारात्मकता को छोड़कर खुले मन से सोचने की प्रेरणा देती है। इसकी सहायता से आप अपना जीवन बदल सकते हैं। इसमें आपकी सफलता के सूत्र संकलित हैं—पी.एम.ए.— पॉजिटिव मेंटल एटीट्यूड (सकारात्मक मानसिक भाव)। जब आप इस पुस्तक में सरल और स्पष्ट रूप से रेखांकित व्यावहारिक सिद्धांतों का अनुपालन करेंगे तो आप भी पी.एम.ए प्राप्त कर अपने सपनों को साकार कर सकते हैं। तो आइए, ऊँची उड़ान भरने के लिए तैयार हो जाइए और अपनी प्रबल इच्छाशक्ति और संकल्पशीलता से प्रेरित होकर सफलता के नए शिखर छुइए.

Dr Anil Lamba's best-selling book Romancing the Balance Sheet covered several important aspects of finance management. In Timeless Wisdom on Finance, you will be able to find answers to most of your finance management-related issues or problems that you may not have thought of yet. All of it written in a way that can be understood by anyone. The way to benefit from this book is to listen to every nugget more than once, and then chew and ruminate over it for the rest of the day. The more you ponder, the more angles you will discover and the more sense it will make.

Kautilya, also known as Chanakya and Vishnugupta, wrote the Arthashastra not later than AD 150, though the date has not been conclusively established. Legend has it that he was either a Brahmin from Kerala or from north India; however, it is certain that Kautilya was the man who destroyed the Nanda dynasty and installed Chandragupta Maurya as the King of Magadha. A master strategist who was well-versed in the Vedas and adept at creating intrigues and devising political stratagems, Kautilya's genius is reflected in his Arthashastra.

The Art of War is an enduring classic that holds a special place in the culture and history of East Asia. An ancient Chinese text on the philosophy and politics of warfare and military strategy, the treatise was written in the sixth century BC by a warrior-philosopher now famous all over the world known as Sun Tzu. Sun Tzu’s teachings remain as relevant to leaders and strategists today as they were to rulers and military generals in ancient times.

The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning—essential listening for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.

The Ikigai Journey shows us 35 different paths, with practical exercises, to reach our predetermined goals, and while showing the way, the book also reinforces and illuminates the sense of joy and well-being that lives within us.

यदि आप अपने लिए सही समय के आने तक इंतजार करेंगे तो समय कभी सही नहीं होगा। आपके पास जो है, उसी से बेहतरीन काम करें; जब जरूरत बढ़ेगी तो बाकी के साधन भी जुट जाएँगे। यदि आपको लगता है कि आप कर सकते हैं तो आप कर लेंगे। अमीरी और गरीबी दोनों ही सोच से पैदा होते हैं। आप जो सोचते हैं, काफी हद तक वही आपकी दुनिया होती है। इस धरती पर कोई भी आपसे अपनी इच्छा के अनुसार सोचने के अधिकार को छीन नहीं सकता। इस कारण, आपका भाग्य सदैव आपके प्रभावी विचारों की प्रकृति से जुड़ा रहता है।.

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

RJ कार्तिक की किताब ‘कर दिखाओ कुछ ऐसा’ मोटिवेशनल तो है ही इसमें ऐसी अद्भुत कहन और किस्सागोई है कि लगता है किताब नहीं पढ़ रहे कार्तिक को रूबरू सुन रहे हैं. 21 चैप्टर्स में ज़िंदगी के 21 पहलुओं को समेटे ‘कर दिखाओ कुछ ऐसा’ में RJ कार्तिक आपको, परिवार, ऑफिस, मन और अध्यात्म के बहुत सारे डायमेंशंस में सहजता से ले चलते हैं और गहराई के साथ चिंतन करने की जगह पर पहुँचा देते हैं. कार्तिक कहते हैं - ‘नज़रिया एक छोटी चीज़ है जो एक बड़ा अंतर पैदा कर देती है.

जॉर्ज सॅम्युएल क्लॅसन यांचा जन्म 7 नोव्हेंबर, 1874 मध्ये मिझौरी येथील लुवीझियाना येथे झाला. नेब्रास्का विश्वविद्यालयात त्यांनी शिक्षण पूर्ण केले आणि स्पॅनिश-अमेरिकन युद्धात, ते अमेरिकन आर्मीमध्ये नोकरी करून सहभागी झाले होते. त्यांच्या प्रदीर्घ प्रकाशन व्यवसायाची सुरुवात त्यांनी डेन्व्हर कॉलरेडो येथे क्लॅसन मॅप कंपनी या प्रकाशन संस्थेची स्थापना करून केली. अमेरिका आणि कॅनडा या देशांच्या रस्त्यांच्या नकाशाचे पहिले पुस्तक प्रकाशित करून त्यांनी व्यवसायाचा श्रीगणेशा केला.

You may have an Oscar-winning screenplay and a star-studded cast, but no scene is shot without “action.” successful people who turn their dreams into reality do so with extraordinary hard work. Drawing from his years of experience as a serial entrepreneur who built and nurtured a number of start-ups into multi-million-dollar enterprises, bestselling author Om Swami opens up in this book like never before.

व्यवस्थापकीय संघर्षावर आध्यात्मिक विजयाची यशोगाथा. युक्ती, शक्ती आणि भक्ती हनुमानाचे गुण जीवनात कसे उतरवायचे याचे रहस्य उलगडणारी कादंबरी.

This is a groundbreaking account of the development of Indian business and enterprise from the colonial period to the present. It not only introduces listeners to formative business leaders (including Jamsetji Tata, Ghanshyam Das Birla and Walchand Hirachand Doshi) and leading firms (Wadia Group, Kirloskar Brothers Limited and Shapoorji Pallonji) but also analyses their presence in the country’s economy, their growth over time and their true impact on society.

विमान हायजॅक झाल्याच्या घटना क्वचितच घडतात परंतु आपल्यापैकी प्रत्येक जण मात्र रोज इमोशनली हायजॅक होत असतो, तेही अनेक वेळा. विशेष म्हणजे जो इमोशनल हायजॅक होतो त्याला कळतही नाही की तो इमोशनली हायजॅक झालाय. अशा वेळेस आपण जे निर्णय घेतो, प्रतिक्रिया देतो, संवाद साधतो तो आपला नसून भावनेने आपल्यावर नियंत्रण मिळवल्यामुळे, इमोशनली हायजॅकपोटी झालेला असतो.

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

21 ग्रेट लीडर्स हे पूर्वीपासून ते आत्तापर्यंतच्या महान नेत्यांच्या जीवनावर आणि त्यांनी दिलेल्या संदेशावर अत्यंत विचारपूर्वक केलेले भाष्य आहे.

If you often struggle to communicate effectively and end up losing your confidence, this is the book for you! From acquiring the basic skills for effective speaking to the art of communicating and delivering a talk, this book will guide you through developing confidence, earning the right to talk, choosing your subject and arranging your ideas and conversing with your audience.