Showing results for "Una" in Consumer Behaviour & Market Research
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Irreplaceable
- How to Create Extraordinary Places that Bring People Together
- Written by: Kevin Ervin Kelley
- Narrated by: Kevin Ervin Kelley
- Length: 7 hrs and 39 mins
- Unabridged
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Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley—an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of "convening"—unfolds why physical places are essential to civil society, business, and community.
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Irreplaceable
- How to Create Extraordinary Places that Bring People Together
- Narrated by: Kevin Ervin Kelley
- Length: 7 hrs and 39 mins
- Release Date: 12-03-24
- Language: English
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₹671.06 or free with 30-day trial
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Written by: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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Performance5
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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
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Effortless listening
- By Indian on 07-07-20
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release Date: 03-03-20
- Language: English
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₹671.06 or free with 30-day trial
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Written by: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release Date: 12-11-19
- Language: English
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₹1,081.81 or free with 30-day trial
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Arriving Today
- From Factory to Front Door -- Why Everything Has Changed About How and What We Buy
- Written by: Christopher Mims
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Unabridged
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The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management. We are at a...
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Arriving Today
- From Factory to Front Door -- Why Everything Has Changed About How and What We Buy
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Release Date: 14-09-21
- Language: English
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₹1,659.01 or free with 30-day trial
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Written by: Aaron Rogan
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Unabridged
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The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and...
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrated by: Aidan Kelly
- Length: 9 hrs and 15 mins
- Release Date: 14-10-21
- Language: English
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₹1,331.30 or free with 30-day trial
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Written by: Jonathan Stringfield
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Unabridged
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Release Date: 23-08-22
- Language: English
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₹649.64 or free with 30-day trial
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Written by: Joseph A. Michelli
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Unabridged
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrated by: Joseph A. Michelli
- Length: 4 hrs and 24 mins
- Release Date: 26-03-24
- Language: English
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₹504.38 or free with 30-day trial
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Written by: Michelle Baddeley
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Unabridged
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Release Date: 10-07-18
- Language: English
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₹667.71 or free with 30-day trial
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What Stays in Vegas
- The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
- Written by: Adam Tanner
- Narrated by: John McLain
- Length: 9 hrs and 9 mins
- Unabridged
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The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.
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What Stays in Vegas
- The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
- Narrated by: John McLain
- Length: 9 hrs and 9 mins
- Release Date: 02-09-14
- Language: English
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₹667.71 or free with 30-day trial
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Stuffocation
- Living More with Less
- Written by: James Wallman
- Narrated by: Kris Dyer
- Length: 9 hrs and 10 mins
- Unabridged
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Overall3
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Performance2
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Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.
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Stuffocation
- Living More with Less
- Narrated by: Kris Dyer
- Length: 9 hrs and 10 mins
- Release Date: 04-04-16
- Language: English
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₹667.71 or free with 30-day trial
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Treasure Hunt
- Inside the Mind of the New Consumer
- Written by: Michael J. Silverstein, John Butman
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release Date: 09-05-06
- Language: English
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₹667.71 or free with 30-day trial
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₹833.60 or free with 30-day trial
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Written by: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Unabridged
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Overall4
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Performance1
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Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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Customer Experience is everything
- By Subodh Gadgil on 01-08-19
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Release Date: 13-11-18
- Language: English
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₹458.27 or free with 30-day trial
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Written by: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall3
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Performance1
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release Date: 27-06-13
- Language: English
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₹458.27 or free with 30-day trial
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy
- Written by: Gary Henderson
- Narrated by: Gary Henderson
- Length: 3 hrs and 9 mins
- Unabridged
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Overall1
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Performance1
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On a social media app with more than 1 million users and a plethora of dynamic voices jostling for attention, how do you stand out from the noise? How do you draw people to your particular stage, and how do you convert the casual sharing of your unique expertise into a tangible revenue stream...
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Really Wonderful Presentation By Gary Herderson.
- By Anonymous User on 16-10-22
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the CreatorEconomy
- Narrated by: Gary Henderson
- Length: 3 hrs and 9 mins
- Release Date: 07-12-21
- Language: English
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₹378.16 or free with 30-day trial
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