Showing titles in Science & Engineering

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

J. Robert Oppenheimer was one of the iconic figures of the 20th century, a brilliant physicist who led the effort to build the atomic bomb but later confronted the moral consequences of scientific progress. When he proposed international controls over atomic materials, opposed the development of the hydrogen bomb, and criticized plans for a nuclear war, his ideas were anathema to powerful advocates of a massive nuclear buildup during the anti-Communist hysteria of the early 1950s.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

Based on a series of lectures given at Cambridge University, The Theory of Everything presents the most complex concepts of physics—both past and present—in a clear and accessible manner. Stephen Hawking enlightens listeners and exposes them to the rich history of scientific thought and the complexities of the universe in which we live. Using computer-assisted technology, Hawking reads from his own work.

Most historians study the smallest slivers of time, emphasizing specific dates, individuals, and documents. But what would it look like to study the whole of history, from the big bang through the present day - and even into the remote future? How would looking at the full span of time change the way we perceive the universe, the earth, and our very existence? These were the questions David Christian set out to answer when he created the field of "Big History", the most exciting new approach to understanding where we have been, where we are, and where we are going.

*An instant New York Times Bestseller* *Publishers Weekly #1 Most Anticipated Science Book of Spring 2016* "You will be enthralled." — Wall Street Journal "A tour de force." — Salon.com Already internationally acclaimed for his elegant, lucid writing on the most challenging notions in modern...

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management. We are at a...

The national bestseller chosen by The New York Times Book Review as one of the ten best books of 1991 is now available as an audiobook. The author of Brainstorms, Daniel C. Dennett replaces our traditional vision of consciousness with a new model based on a wealth of fact and theory from the latest scientific research.

"The Universal One" by Walter Russell is an ambitious and comprehensive work that endeavors to blend the realms of science, philosophy, and spirituality into a singular, cohesive theory of the universe.

The legendary bestseller that encouraged millions of readers to look at the hidden side of everything Which is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and the KKK have in common? These may not sound like typical...

The Pleasure of Finding Things Out is a magnificent treasury of the best short works of Richard P. Feynman, from interviews and speeches to lectures and printed articles. A sweeping, wide-ranging collection, it presents an intimate and fascinating view of a life in science - a life like no other. From his ruminations on science in our culture to his Nobel Prize acceptance speech, this book will delight anyone interested in the world of ideas.

Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century...

Call it "Zen and the Art of Farming" or a "Little Green Book", Masanobu Fukuoka's manifesto about farming, eating, and the limits of human knowledge presents a radical challenge to the global systems we rely on for our food. At the same time, it is a spiritual memoir of a man whose innovative system of cultivating the earth reflects a deep faith in the wholeness and balance of the natural world. As Wendell Berry writes in his preface, the book "is valuable to us because it is at once practical and philosophical."

"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The causal revolution, sparked by Judea Pearl and his colleagues, has cut through a century of confusion and placed causality - the study of cause and effect - on a firm scientific basis.

As Carl Sagan did for astronomy and Brian Green did for cosmology, Walter Lewin takes listeners on a marvelous journey in For the Love of Physics, opening our eyes as never before to the amazing beauty and power with which physics can reveal the hidden workings of the world all around us. "I introduce people to their own world," writes Lewin, "the world they live in and are familiar with but don't approach like a physicist - yet."

Nobel laureate Erwin Schrödinger's What is Life? is one of the great science classics of the 20th century. A distinguished physicist's exploration of the question which lies at the heart of biology, it was written for the layman but proved one of the spurs to the birth of molecular biology and the subsequent discovery of the structure of DNA. It appears here together with "Mind and Matter", his essay investigating a relationship which has eluded and puzzled philosophers since the earliest times.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

In April 1992 a young man from a well-to-do family hitchhiked to Alaska and walked alone into the wilderness north of Mt. McKinley. His name was Christopher Johnson McCandless. He had given $25,000 in savings to charity, abandoned his car and most of his possessions, burned all the cash in his...