Showing results by publisher "Tantor Media" in Professionals & Academics

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

Beyond the rehashed clichés, this book inspires us to rediscover Diogenes' philosophical legacy—whether it be the challenge to the established order, the detachment from materialism, the choice of a return to nature, or the formulation of a cosmopolitan ideal strongly rooted in the belief that virtue is better revealed in action than in theory.

Probing the life and work of Kurt Gödel, Incompleteness indelibly portrays the tortured genius whose vision rocked the stability of mathematical reasoning—and brought him to the edge of madness.

With his well known idiosyncrasies and aphoristic style, Friedrich Nietzsche is always bracing and provocative, and temptingly easy to dip into. Michael Tanner's introduction to the philosopher's life and work examines the numerous ambiguities inherent in his writings and explodes many of the misconceptions that have grown in the hundred years since Nietzsche wrote "do not, above all, confound me with what I am not!" 

A decade after World War II, there was still no such thing as open-heart surgery, and yet half a million Americans were dying from heart disease every year. After the first daring operation in 1954 and through the next three decades, five heroic surgeons braved the scorn of their peers, withstood fierce desperation, and faced possible death in order to devise procedures that would save overwhelming numbers of those doomed children and provide hope for a new life to all manner of heart-failing individuals.

In this Very Short Introduction, John Heilbron draws on sources never before presented in English to cover the life and work of one of the most creative physicists of the 20th century. In addition to his role as a scientist, Heilbron considers Bohr as a statesman and Danish cultural icon, who built scientific institutions and pushed for the extension of international cooperation in science to all nation states. As a humanist he was concerned with the cultivation of all sides of the individual, and with the complementary contributions of all peoples to the sum of human culture.

Daniel P. Todes provides concise introduction to the life and science of the great Russian physiologist Ivan Pavlov. Beyond a basic biography, Todes devotes particular attention to Pavlov's Nobel Prize-winning research on digestion and his iconic studies of conditional reflexes and higher nervous activity, as well as his experiments with dogs. Todes shows that Pavlov was not a behaviorist, did not use a bell, and was uninterested in training dogs. The Russian scientist sought to explain not merely external behaviors, but the emotional and intellectual life of animals and humans. 

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management. 

Dave Portnoy's unpredictable rise to fame and fortune didn't happen overnight. And as Barstool's Kevin Clancy explained, "It'll never happen again." From handing out newspapers alone in a dirty subway station, to selling his digital media company for half a billion dollars, and then buying it back for $1, Portnoy's twenty-year, controversy-filled Barstool Sports adventure is one you have to hear to believe.

Karl Marx (1818-1883) - philosopher, historian, sociologist, economist, current affairs journalist, and editor - was one of the most influential and revolutionary thinkers of modern history, but he is rarely thought of as a Jewish thinker, and his Jewish background is either overlooked or misrepresented. Avineri puts Marx's Jewish background in its proper and balanced perspective, and traces Marx's intellectual development in light of the historical, intellectual, and political contexts in which he lived. 

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

This lively and accessible introduction to Plato focuses on the philosophy and argument of his writings, drawing the listener into Plato's way of doing philosophy, and the general themes of his thinking. It looks at Plato as a thinker grappling with philosophical problems in a variety of ways, rather than a philosopher with a fully worked-out system. It includes a brief account of Plato's life and the various interpretations that have been drawn from the sparse remains of information.

This book provides an introduction to the most important philosopher of the Islamic world, Ibn Sina, often known in English by his Latinized name Avicenna. After introducing the man and his works, with an overview of the historical context in which he lived, the book devotes chapters to the different areas of Ibn Sina's thought. Among the topics covered are his innovations in logic, his theory of the human soul and its powers, the relation between his medical writings and his philosophy, and his metaphysics of existence

It was not easy being a woman of ambition in early 20th-century England, much less one who wished to be a scientist. Cecilia Payne-Gaposchkin overcame prodigious obstacles to become a woman of many firsts: the first to receive a PhD in astronomy from Radcliffe College, the first promoted to full professor at Harvard, the first to head a department there. And, in what has been called "the most brilliant PhD thesis ever written in astronomy", she was the first to describe what stars are made of. 

Having spent over twenty years building her hugely successful beauty empire, Maria Hatzistefanis managed to achieve all her childhood dreams and goals. Whilst this life of glamour and success is exhilarating, Maria is shocked to find that the happiness it brings is fleeting. This leads her to realize that her life needs a new focus. In this easy-to-follow guide, Maria asks the fundamental question: "What is happiness?" Brimming with good sense, great advice and clear tips, How to Live Your Best Life will equip you with the tools you need to be in control of your own destiny.

The untold story of Albert Sabin, who developed the oral polio vaccine and became a controversial public health advocate for children worldwide Jonas Salk may be the name most associated with the polio vaccine, but it was Albert Sabin's oral vaccine that made the goal of global eradication of...

Julia Child's 20' x 14' kitchen was a serious workspace and recipe-testing lab that exuded a sense of mid-century homey comfort. Now, it has been on display at the National Museum of American History in Washington, DC, for most of the past twenty years. Between lively narrative and detailed commentary on Julia's favorite kitchen gadgets, Julia Child's Kitchen illuminates the stories behind the room's design, use, significance, and legacy, showing how deeply Julia Child continues to influence food today.

Raising an Entrepreneur presents 76 stories from the mothers of some of the most successful entrepreneurs today. Entrepreneurs are the new rock stars - they're the ones who turn their passions into ingenious projects, because they're willing to risk failure to make their dreams come true.

Have you ever been told that your pain is imaginary? That's the reality of the more than 190 million people suffering the excruciating condition known as endometriosis. Journalist Tracey Lindeman knows it all too well. Decades of suffering from endometriosis propelled the creation of BLEED—part memoir, part investigative journalism, and all scathing indictment of how the medical system fails patients. Through extensive interviews and research, BLEED tracks the modern endo experience to the origins of medicine and how the system gained its power by marginalizing women.

Ian Buruma explores the life and death of Baruch Spinoza, the Enlightenment thinker whose belief in freedom of thought and speech resonates in our own time