Showing titles in Small Business & Entrepreneurship

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.  

Brought to you by Penguin. This is the story of my entire life so far... It’s been a rollercoaster ride and I have no intention of getting off any time soon. Available exclusively in audio, Losing and Finding My Virginity is both of Sir Richard Branson’s multi-million-copy bestselling...

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Integrity and character matter. Without them, no amount of ability can get you anywhere. In addition, you need courage--courage to make difficult decisions and courage to oppose something if your conscience tells you that you are right'--Rahul BajajRahul Bajaj is a billionaire businessman, the...

John Kotter, the world's foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future...

Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers. Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are learning.

Thinking of starting a consulting business? Knowing how to craft an effective business plan is the first step. What’s next? Finding clients and knowing how much to charge. Plus, the consultancy must be properly marketed. And don’t forget other aspects of consulting, from answering an RFP to knowing when to walk away from a problem client. This business course from The Teaching Company and lecturer Dr. Allison Friederichs delivers all this and more.

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo…. combined…. as a kid in my twenties…. using the $100M Offer method. It works. And it will work for you. Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change... but what?

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

This is the unfettered story of Ashneer Grover-the favourite and misunderstood poster boy of Start-up India.Raw, gut-wrenching in its honesty and completely from the heart, this is storytelling at its finest.A young boy with a ‘refugee’ tag growing up in Delhi’s Malviya Nagar outpaces his...

You have a job and an idea for a business. What do you do then? Crisp, listener-friendly and practical, Entrepreneur 5 P.M. To 9 A.M. tells you how you can become an entrepreneur even if you have a full-time job and are risk-averse. This is a fast and super-useful listen from which you will come away with a clear and solid road map for converting your idea into a viable enterprise and taking your venture from zero to launch.

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

It’s difficult to totally disconnect from our jobs outside of work hours. But not doing so can cause long-term stress, burnout, and loss of the joy we find in work. As a top tech leader, Bruce Daisley has seen up close how an around-the-clock work culture can lead employees to feel perpetually stressed-out, disengaged, and unhappy. In this workshop, Daisley lays out specific strategies to help us break free from the unhealthy work habits that lead to burnout and shows us that protecting our personal time can lead to more inspiration and more joy on the job.

Brought to you by Penguin. From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy...

Influence Without Authority is the classic guide to getting what you need from people you don't control. This book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership.