Showing titles in Marketing & Sales

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an...

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know...

Penguin presents the unabridged, downloadable, audiobook edition of Think Simple written and read by Ken Segall. The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the...

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.

Dennis Redder ist Maschinenbauingenieur und hat selbst Industrieprojekte über 100 Mio. Euro als Projektleiter abgewickelt – Einkauf und Verkauf von Industriegütern im Millionenbereich. Mit seiner Agentur Eingenetzt und bisher fast 1 Mio. Euro verwaltetem Ads-Budget sorgt er dafür, dass mittelständische Maschinen- und Industrieunternehmen online Anfragen und Umsatz generieren. Seine Kunden sind für ihre Zielgruppe omnipräsent, gewinnen weltweit Anfragen über Suchmaschinen – einige generieren 100% ihres Neumaschinengeschäfts online. Kein "Winke-Winke", "Like" und "Follow" Marketing.

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are...

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

This book now comes with a FREE VIDEO COURSE: ChatGPT for Beginners! Do you want an easy guide to understanding AI? Curious about the hype around generative AI? Looking for ways to use ChatGPT, MidJourney for business & personal gain? If you find yourself nodding in agreement, then this book is exactly for you! Amazon bestselling author & AI Consultant David M. Patel is going to show you everything you need to know become an expert user of artificial intelligence & generative AI.

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

Do you know someone who has an amazing ability to persuade people? That person might be a co-worker who always gets exactly what he or she wants from the company president. Or a salesperson who inevitably seems to land all the new accounts. Or neighbors who never have the slightest difficulty with their kids. We've all encountered someone who can convince and persuade others, almost by magic. But it isn't magic. It's a skill you can learn, an acquired ability that Roger Dawson calls Power Persuasion.

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Sales skills are useful to everyone who needs to persuade whether you are persuading a teacher, parents, investors, co-workers, employer, Boards, or prospects. Learn how the tools of influence can be leveraged to get what you want. Influence is the art of getting people to follow your lead or adopt your ideas. If you are selling products, services or ideas then you can achieve masterful results in persuading others using tools of influence.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. 

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

This audiobook is narrated by an AI Voice. Most professionals use tools like Claude or ChatGPT as advanced search engines, asking one question and getting one answer. Meanwhile, a small group of entrepreneurs and business leaders is quietly deploying AI agent teams that research, analyze, write...

After years of investment in sustainable goods and services, most companies still aren't seeing the payoff. Why not? As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what...

High Ticket Expert brings you 10 minutes of "High Ticket" actionable advice every single day. Get proven strategies to scale your expert business to 7 or even 8 figures. For additional resources and previous episodes, visit us at: https://www.highticketexpert.com/