Showing titles in Marketing & Sales

The only difference between you and the titans, tycoons, and billionaires is that they've already used "outrageous" marketing methods to grab public attention - and vast incomes - for themselves. Now it's your turn! In this amazing new program, Joe Vitale reveals the extraordinary, unusual methods of people who attracted the most attention to themselves and their businesses with the least amount of effort and time.

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales management consultant Kevin F. Davis offers 10 proven and distinctly practical strategies, skills, and tools for overcoming the most challenging obstacles sales managers face and moving your team ahead of the pack.

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

You can't afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss.

Are you struggling to sell your products or services in a crowded, competitive marketplace? If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film...

The Small Business Podcast for Small Businesses, brought to you by Breakout.Whether you're launching a new start-up, growing a side hustle, or just beginning to dream big, this podcast is packed with practical advice, real stories, and step-by-step tips to help you build a business that works.From how to get started, to the tools, mindset, and strategy you need, we cover everything you need to know to launch and grow your business with confidence.Real advice.Real experiences.Real talk for small business owners.Subscribe now and join the Breakout community where small businesses are kind of a ...

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work...

Money and Me Financial insights that add to your wealth. Money and Me (https://moneyandme.pgimindiamf.com) is an investor awareness initiative by PGIM India Mutual Fund. From Gen Z to retirees, the website offers tailored insights for each persona to help you save, manage household budget, secure your family through insurance and invest as per your life goals. We aim to help investors to take financial decisions, pursue their passion, and achieve their life goals by following the right sequencing viz. budgeting, protection, savings and investing. With this podcast, we hope to help investors...