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Digitalisierung ist der Megatrend, aber auch das Schreckgespenst in allen Unternehmen. Äußerlich wird fleißig genickt, wenn es um die Wichtigkeit der Digitalisierung fürs eigene Business geht, aber innerlich ruft der Begriff Unruhe hervor: Wie geht Digitalisierung? Was heißt das für mich...

Wenn Sie sich im Internet umsehen, werden Sie eine ganze Reihe von verschiedensten Videos gesehen haben. Es gibt Videos mit Personen, es gibt animierte Videos, es gibt Videos nur mit Musik oder mit Musik und Stimme. Es gibt also eine ganze Reihe von Möglichkeiten, seinen Inhalt mit einem Video darzustellen. Ohne Video wird es in Zukunft im Internet nicht mehr gehen. Das wissen in der Zwischenzeit alle. Aber gute und einfache Videos zu erstellen ist leider gar nicht so einfach.

This training will show you different possibilities for the creation of videos, which will enable you to easily create your own videos in the future and thus enhance your internet business. You will learn how the content of a video should be like, how to create a video, how to present the video on the internet, how to best publish the video on YouTube, how to drive YouTube traffic directly to your website and many other things. Don't miss out all the useful tips and tricks, that will help you to get the best out of your video marketing efforts.

Immer wieder hört man, wenn ich eine gute Idee habe oder wenn ich mein Produkt fertig habe, dann starte ich auch im Internet richtig durch. Das Internet bietet aber Möglichkeiten, dass jeder sofort ohne Risiko und mit null Euro sofort durchstarten kann. Diese Möglichkeiten werden aber leider von den meisten wenig oder gar nicht genutzt. Dabei ist es so einfach, sich an den Erfolg der anderen dranzuhängen.

Sie wollen mehr Umsatz durch Ihre Website generieren? Dann sind diese 30 Power-Tipps für Sie Gold wert...

Viele Unternehmen funktionieren leider nur, wenn der Chef im Haus ist. Viele Unternehmen haben ohne den Chef keinen Firmenwert. Das wäre alles nicht so schlimm, wenn der Chef nicht auch noch mehr als 60 Stunden pro Woche arbeiten muss. Und das Hauptproblem: Er arbeitet nicht am, sondern im Unternehmen. Wenn Sie sich hier wiedererkennen, wird es Zeit, Ihr Unternehmen auf Autopilot zu stellen.

Nowadays Marketing is a necessity for every business. In this context it's important to know that Marketing consists of online marketing on the one hand, and offline marketing on the other hand. The integration of both will help you to tap the full potential of your marketing activities. Are you familiar with the latest marketing trends? Do you know what kind of marketing activities can help you to achieve the best results?

Insider-Wissen vom Feinsten - über 3.000.000 Abrufe seiner Trainings, über 1.000.000 Kontakte in 3 Jahren, über 1.000 € in einer Stunde verdienen - ab jetzt ist alles für Sie möglich. Wenn Sie im Internet Erfolg haben möchten, hören sie ja heutzutage alles Mögliche. Was Sie immer hören ist, werden Sie Experte in einer Nische. Was Sie auch immer hören ist, dass 90 % keinen Erfolg im Internet haben. Eventuell besteht hier ein Zusammenhang.

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

Il commercio on-line è un'attività molto diffusa ed è in continua crescita. Tuttavia, non bastano un sito, un carrello e dei prodotti per essere un buon venditore (seller). La cura del processo di vendita infatti non può e non deve limitarsi esclusivamente a fornire un servizio e dei prodotti di qualità, ma deve concentrarsi su tutti quei fattori coinvolti nell'acquisto e nella vendita che hanno ripercussioni sulla psicologia del cliente. In questo audiolibro ci concentreremo sulla costruzione di un sito piacevole per il visitatore e sulle regole imprescindibili di cura del cliente, o customer care, che tenga conto di tutto il processo di navigazione, ricerca, selezione e acquisto del prodotto, fino ai processi post vendita come la consegna della merce, la gestione di eventuali problemi e critiche da parte del cliente.

"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media...

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty.

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.

Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an...