Showing titles in Public Relations
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Bang!
- Getting Your Message Heard in a Noisy World
- Written by: Linda Kaplan Thaler, Robin Koval, Delia Marshall
- Narrated by: Deborah Marlowe
- Length: 7 hrs and 5 mins
- Unabridged
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The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...
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Bang!
- Getting Your Message Heard in a Noisy World
- Narrated by: Deborah Marlowe
- Length: 7 hrs and 5 mins
- Release Date: 21-10-03
- Language: English
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₹752.00 or free with 30-day trial
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Accessing the Media
- How to Get Good Press
- Written by: Jill Osborn
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Unabridged
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Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
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Accessing the Media
- How to Get Good Press
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Release Date: 15-05-18
- Language: English
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₹539.00 or free with 30-day trial
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Written by: Kirk Kazanjian
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Unabridged
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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Release Date: 16-01-07
- Language: English
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₹879.00 or free with 30-day trial
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Glass Jaw
- A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
- Written by: Eric Dezenhall
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 56 mins
- Unabridged
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In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of...
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Glass Jaw
- A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 56 mins
- Release Date: 07-10-14
- Language: English
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₹500.00 or free with 30-day trial
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Written by: Michael Levine
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Abridged
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In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Release Date: 16-10-09
- Language: English
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₹538.00 or free with 30-day trial
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How to Protect (or Destroy) Your Reputation Online
- The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
- Written by: John P. David
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 4 mins
- Unabridged
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With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.
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How to Protect (or Destroy) Your Reputation Online
- The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 4 mins
- Release Date: 24-10-16
- Language: English
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₹468.00 or free with 30-day trial
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Written by: Fraser P. Seitel, John Doorley
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Unabridged
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Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Release Date: 04-12-12
- Language: English
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₹820.00 or free with 30-day trial
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Exceeding Customer Expectations
- What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
- Written by: Kirk Kazanjian
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Abridged
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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers
- Narrated by: Alan Sklar
- Length: 6 hrs and 25 mins
- Release Date: 06-01-07
- Language: English
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₹754.00 or free with 30-day trial
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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this is 2021 - this pr/marketing based on 2014
- By Thamizharasu on 08-08-21
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release Date: 03-07-14
- Language: English
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₹703.00 or free with 30-day trial
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The Myths of PR
- All Publicity Is Good Publicity and Other Popular Misconceptions
- Written by: Rich Leigh
- Narrated by: Neil Gardner
- Length: 7 hrs and 24 mins
- Unabridged
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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
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The Myths of PR
- All Publicity Is Good Publicity and Other Popular Misconceptions
- Narrated by: Neil Gardner
- Length: 7 hrs and 24 mins
- Release Date: 01-08-17
- Language: English
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₹569.00 or free with 30-day trial
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I 7 segreti per guadagnare con il network marketing
- Written by: Michele Zanatta
- Narrated by: Roberto Cerè, Riccardo Bertuzzi, Franca Grimaldi
- Length: 3 hrs and 56 mins
- Unabridged
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Il network marketing è un efficace sistema lavorativo che permette a chiunque di avviare un'attività imprenditoriale attraverso la vendita diretta. Questo meccanismo di distribuzione e di commercializzazione di prodotti e servizi è ormai particolarmente florido in molti Paesi del mondo e rappresenta un settore sempre più in crescita. Prevede, infatti, guadagni meritocratici e possibilità concrete di fare carriera, gestendo il tempo in maniera flessibile e a fronte di un investimento pari a zero.
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I 7 segreti per guadagnare con il network marketing
- Narrated by: Roberto Cerè, Riccardo Bertuzzi, Franca Grimaldi
- Length: 3 hrs and 56 mins
- Release Date: 22-12-16
- Language: italian
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₹612.00 or free with 30-day trial
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Written by: David R. Morse
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Unabridged
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
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Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Release Date: 27-11-18
- Language: English
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₹586.00 or free with 30-day trial
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Building a Positive Media Profile
- The Easy Step-by-Step Guide
- Written by: Pauline Rowson
- Length: 1 hr and 55 mins
- Unabridged
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Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
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Building a Positive Media Profile
- The Easy Step-by-Step Guide
- Length: 1 hr and 55 mins
- Release Date: 02-01-08
- Language: English
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₹500.00 or free with 30-day trial
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Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Written by: Justin Blaney DM, Kate Fleming
- Narrated by: Roger Wayne
- Length: 6 hrs and 48 mins
- Unabridged
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Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on influencer marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
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Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Narrated by: Roger Wayne
- Length: 6 hrs and 48 mins
- Release Date: 22-12-20
- Language: English
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₹469.00 or free with 30-day trial
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Written by: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Unabridged
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In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Release Date: 01-06-11
- Language: English
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₹469.00 or free with 30-day trial
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- Written by: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Unabridged
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In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Release Date: 01-06-11
- Language: English
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₹469.00 or free with 30-day trial
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Publicity Tactics
- Insights on Creating Lucrative Media Buzz
- Written by: Marcia Yudkin
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 6 mins
- Unabridged
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Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.
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Publicity Tactics
- Insights on Creating Lucrative Media Buzz
- Narrated by: Marcia Yudkin
- Length: 2 hrs and 6 mins
- Release Date: 17-11-11
- Language: English
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₹585.00 or free with 30-day trial
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Talent Relationship Management
- Personalgewinnung in Zeiten des Fachkräftemangels
- Written by: Armin Trost
- Narrated by: Henrik von Coler
- Length: 7 hrs and 23 mins
- Unabridged
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Der zunehmende Fachkräftemangel bedroht die Zukunft vieler Unternehmen aller Größen und Branchenzugehörigkeiten. Klassische Ansätze der Personalgewinnung können...
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Talent Relationship Management
- Personalgewinnung in Zeiten des Fachkräftemangels
- Narrated by: Henrik von Coler
- Length: 7 hrs and 23 mins
- Release Date: 24-05-13
- Language: german
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₹1,005.00 or free with 30-day trial
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Public Relations for Dummies (3rd Edition)
- Written by: Eric Yaverbaum
- Narrated by: Kent Klineman
- Length: 13 hrs and 13 mins
- Unabridged
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Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.
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Public Relations for Dummies (3rd Edition)
- Narrated by: Kent Klineman
- Length: 13 hrs and 13 mins
- Release Date: 15-07-25
- Language: English
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₹703.00 or free with 30-day trial
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How Calm Whipped Up a Storm
- How one small app won a ton of PR and buzz that helped it grow big – and how you can too
- Written by: Peter Freedman, Michael Acton Smith - foreword
- Narrated by: Peter Freedman, Michael Acton Smith
- Length: 3 hrs and 27 mins
- Unabridged
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This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.
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How Calm Whipped Up a Storm
- How one small app won a ton of PR and buzz that helped it grow big – and how you can too
- Narrated by: Peter Freedman, Michael Acton Smith
- Length: 3 hrs and 27 mins
- Release Date: 13-06-25
- Language: English
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₹284.00 or free with 30-day trial
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