Showing titles in Marketing

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

Welcome to "TouchSuite Topics" - the podcast that delves into the dynamic world of business, management, marketing, and a myriad of other subjects closely intertwined with the experiences of our 20,000 loyal merchants who trust us with their credit card processing. Our conversations touch upon vital themes spanning diverse industries such as Restaurants, Retail, CBD & Hemp, Nutraceuticals, Professional Services, Gyms & Fitness, Credit Repair, Fantasy Sports & Betting, Guns & Ammo, and so much more. With our profound engagement with business owners and entrepreneurs, we traverse the gamut of ...

Dawn Creative goes through all elements of branding, from the basics through to the real nitty-gritty. Each episode, we host a new guest, to speak about how different areas of branding have impacted their role, their business, and the projects they have worked on.We'll speak to MD's, marketing managers, creatives, and people across various businesses to get a variety of viewpoints on why branding, and all the elements within it, are so important.

Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue.Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 companies.

We believe that peer-to-peer “experience shares” offer the best form of learning. Such learnings become even more powerful, and actionable, when those who are sharing their experiences are experts who have successfully overcome the same customer challenges that you may be facing today.So, in this ongoing series we will present discussions with different CX, Research, and Insights Masters. Each interviewee has a track record in optimizing customer experiences, building loyalty, enhancing innovation, and growing sales exponentially.By learning from these Masters, you will gain insights and ...

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per ...

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

Sit down with Charlie Hutton and other self-made misfits to talk about the wins, losses, risks, and rewards of growing an empire today, without being chained to an army of employees.

Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to ...

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.

At 21 years old, my business went bankrupt - fast forward 10 years later, and I built a 7-figure business in just 12 months, all off the back of my personal brand. And I'm not alone. In this podcast, I peer behind the curtain of some of the biggest personal brands - and entrepreneurs of today. We rift on their challenges, their failures, their lessons and wins... and I know you'll get as much value from listening to these conversations as I had from having them. Hosted on Acast. See acast.com/privacy for more information.

As a full-time side hustler of 15 years, I talk about AI, side hustles, and work-life balance. I'm testing new AI tools weekly in my online business projects. In each episode, I’ll explore how AI is changing the game for entrepreneurs, share tips for growing your side hustle, and offer practical advice for keeping everything in check. So whether you’re just starting or looking to level up, I’m here to help you thrive in today’s fast-paced world.

Prosperous Coach Podcast is hosted by Rhonda Hess, international business mentor and niche strategist for new coaches. Her weekly show offers eye opening guidance and inspiration about how to choose a profitable coaching niche, create authentic messaging, design magnetic coaching programs and other topics to help you get noticed by ideal clients who will pay well. Rhonda also shares coaching tools, client management tips, money mindset and moving beyond limiting beliefs. Rhonda has over 20 years of experience in coaching, marketing, curriculum development, copy writing and editing. Learn about...

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

The Elite Recruiter Podcast is where top recruiters go to get better. Hosted by executive recruiter Benjamin Mena, this show dives deep into the stories, strategies, and mindsets of the most successful people in the industry — from $1M solo producers to 8-figure agency founders. Each episode delivers real, tactical insights for high-performance recruiting: How elite recruiters build and scaleTools, tech stacks, and sourcing strategiesDaily habits and workflows that drive million-dollar desksLessons from failure, breakthrough wins, and mindset shiftsWhat the best are doing next — and how ...

The Marketing Tintin Podcast Covers Real Inspiring Stories of Marketers & Brands. Listen to the Most Epic Stories in Marketing for Those Who Are Perpetually Curious!After a long hustle, We are launching a Season 1 Extension.Failures teach more, will discuss product failures by the most amazing companies and understand the what, why & how behind it.As they say, “We learn little from our successes and a lot from our failures;” This season, we will be uncovering the failures of products & brands.Podcast Seasons Live & Follow us LinkedIn & Instagram.