Showing titles in Marketing

The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

Ben Angel, also known as the "Agent of Influence", is Australia's top personal branding and influence specialist. Entrepreneurs, companies, speakers, and famous authors look to him when they want to learn how to engage their target audiences and the media or build a highly influential personal brand. In this audiobook, Angel offers practical, actionable advice on how to ditch the nine-to-five life and do something that both inspires and enriches you. 

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime. 

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.  

With tens of thousands of commercial real estate firms competing for properties, investors, and tenants, how can your CRE business ever stand a chance at competing? The key, according to seasoned CRE industry professional Rob Finlay, is for your company to become more data-driven and innovative.

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Trust Signals offers a compelling and practical vision for how PR must evolve to meet the changing needs of business. Scott Baradell gets to the root of the issue by connecting emerging business challenges to the decline in consumer trust, and matches it with simple and actionable steps any business owner, marketer or PR pro can take to grow trust at scale.

People often mistake freelancing as an easy way to get that 6-figure salary. But the truth is, there’s more to the story! We often start the journey feeling excited and full of hope but end up feeling lost, unmotivated and burned out in our career. Join Sariah Guanzon every Friday with her guests as they give you clarity, alignment, and direction in your freelancing career. They’ll open the conversation to talk about the common misconceptions about freelancing, their experiences & lessons learned and find the fun, flow and freedom in what you do.

ポッドキャスト500エピソード以上、7 万回再生突破、オーディオブック20冊出版の著者が教える、初心者のためのオーディオコンテンツ入門講座。

Bartending To Branding & Everything -N- Between will take you the listener on the journey. From a Bartending side hustle to a Mobile Bar Business to a Brand. In each episode you, YES YOU, will find that it is possible to live and dream out loud. Through sharing our business and life experiences you will see that someone just like you was able to build something from a simple side hustle, and give you the confidence to build something too! Don’t forget about the drinks! We will also be sharing our favorite cocktail recipes, bar tips & safety in our Weekend Sip segments.

Virtual Business Mentor's podcast by Carl Bradshaw - business mentor, management consultant, NED and Trustee.This podcast will cover all the questions I get asked about business practices, and some hints and tips. Send your questions to: carl@carlbradshaw.co.uk Hosted on Acast. See acast.com/privacy for more information.

Welcome to "The YES MLMS Show" with Bec Sadek, a space dedicated to inspiring, nurturing, and empowering proud social sellers like you. Our mission? To skyrocket your belief and confidence in the social selling industry.As a proud social seller, you know there's always more to learn. And that's where this show comes in! We're all about showcasing the best of the industry, helping you master the art of social selling and standing proud in your work.In each episode, we dive into the latest, most effective strategies in social selling. But that's not all - we also bring you exclusive interviews...

Welcome to Rich Work, the podcast for established women entrepreneurs who know they should be charging more, but haven't cracked the code on premium positioning yet. I'm Rachel Pearson, a Global Brand & Business Strategist who spent 15 years building luxury brands like De Beers and launching an airline during a pandemic. Now I help women scale to consistent 5 and multi-6 figure months without the constant proving or over-delivering. Every week, I break down how luxury brands create desire (think: Chanel, Hermès) and how to apply those principles to your business. You'll get premium ...

Are you feeling stuck when it comes to reflecting your brand vision?Know you're a gifted entrepreneur, but your brand isn’t reflecting your true value?Feeling burnt out from serving everyone? Struggling to find confidence to charge elevated prices… because you may get turned down? If so, I’m excited you are here! This podcast will help you diagnose the things that are bottlenecking your growth, help you attract dream clients, build an elevated, recognizable brand, gain freedom through stewardship rather than hustle, so you can expand your impact for the Kingdom. Hey, I’m Meghan. A wife...

Master search engine optimization and drive massive free traffic without drowning in complex digital marketing jargon. Whether you are scaling a local business during your daily commute or launching a new venture on a tight schedule, this empowering playbook cuts through the noise. You will...

GTM Secrets is a podcast that discusses modern go-to-market strategies with world-renown guests. Stay tuned for new episodes and guest appearances.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.