Showing titles in Marketing

Welcome to your personal branding transformation. This book isn't simply about creating a polished online profile; it's about understanding and leveraging the power of your unique identity to achieve your professional and personal goals. In a world saturated with information and competition, standing out requires more than just talent and hard work; it demands a strategic approach to cultivating your personal brand.

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

This podcast sets out to de-mystify the world of Omnichannel and provide inspiration for leaders and businesses about how to deliver Omnichannel transformation . In each episode, the host, Graham Johnston, will be joined by thought leaders from across a range of industries and explore how customer-centric Omnichannel transformation is essential for all industries. The team will also 'unbox' an innovative Omnichannel product or service by interviewing the founder or representative live on the episode.

Facebook has become one of the most powerful marketing platforms on the planet. It’s the third most visited website globally. The average Facebook user clicks on 11 adverts per month. There has never been a better time to place adverts in front of your target audiences. Nick shares his knowledge on how to create ads and funnels that will grow your business and share the marketing tactics he still uses to grow all of their clients accounts. Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit ...

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School ...

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories. Past guests include ...

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Some people say the first step to starting a successful business is to have a clearly defined vision. For others it may be a revolutionary product that solves a need. Hundreds of books have flooded the network marketing profession, all claiming to share that certain "nugget of truth" that is supposed to deliver your goals and dreams. So why read this one? The DNA of Business for Network Marketing offers proven concepts that will explain why you are working too hard and thinking too much.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

Ein zufälliges Treffen, ein wichtiger Kunde und nur 30 Sekunden Zeit. Was sagen Sie, wenn Sie in einer solchen Situation die Gelegenheit beim Schopf packen und den Kunden auf ihre Seite ziehen wollen? Egal ob auf der Straße, bei einem Empfang oder auf einer Messe: Der erste Eindruck entscheidet. Der Elevator-Pitch ist die emotionale Kurzpräsentation, die Sie in den wenigen Sekunden parat haben müssen, die ein Aufzug vom Erdgeschoss in die Chefetage benötigt.

While marketers look for more ways to get personal with customers, including new tricks with "big data", customers are about to get personal in their own ways, with their own tools. New customer tools will provide the engine, with Vendor Relationship Management providing the consumer counterpart to vendors’ Customer Relationship Management systems. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?