Showing titles in Consumer Behaviour & Market Research

Passez d'une idée commerciale confuse à une proposition de valeur limpide que vos clients désirent instantanément. Idéal pour optimiser votre stratégie durant votre trajet matinal, ce guide audio vous offre une approche pragmatique et structurée. Oubliez les promesses vagues et apprenez...

Meistere die Kunst der Nutzerbindung und nutze Verhaltenspsychologie für Produkte, die den Alltag prägen. Ob beim Pendeln ins Büro oder als motivierender Impuls für das nächste Meeting – dieser praxisnahe Leitfaden liefert das Rüstzeug für überragendes UX-Design. Analytisch scharf...

Maîtrisez la psychologie commerciale pour transformer les objections en accords et conclure vos ventes avec assurance. Idéal à écouter lors de vos trajets, ce guide vous plonge dans l'esprit de vos clients pour dépasser les simples suppositions. Fini le trac avant un rendez-vous décisif...

Befreie dich vom unbewussten Konsumzwang und erlebe durch achtsames Geldmanagement echte finanzielle Selbstbestimmung. Egal ob auf dem täglichen Arbeitsweg oder beim entspannten Spaziergang – dieser transformative Ratgeber hilft dir, aus dem stressigen Kreislauf von Impulskäufen auszubrechen...

Maîtrisez vos achats émotionnels lors des journées stressantes avec cette méthode douce de pleine conscience. Lorsque le besoin de réconfort vous pousse à remplir frénétiquement un caddie virtuel ou réel, il est facile de céder à l'impulsion. Cette écoute bienveillante vous guide pas...

Stoppe unbemerkte Ausgaben und gewinne mit diesem Finanzratgeber die volle Kontrolle über deine heimlichen Abofallen. Wenn auf dem Weg zur Arbeit die Sorge um schwindendes Geld wächst, bringt dieser pragmatische Guide sofortige Erleichterung. Ohne schlechtes Gewissen entschlüsselst du die...

Verwandle Unsicherheit im Verkaufsgespräch in souveräne Überzeugungskraft durch angewandte Verkaufspsychologie. Egal, ob du gerade im Auto zum nächsten Kunden pendelst oder deine Karriere im Vertrieb aktiv vorantreiben willst – hier lernst du die wahren Motive hinter jeder Kaufentscheidung...

Durchschaue clevere Verkaufspsychologie in der persönlichen Weiterentwicklung und nutze nur das, was dir wirklich hilft. Wenn du nach echter Orientierung suchst, bringt dieser erhellende Leitfaden gelassene Klarheit in den endlosen Strom digitaler Heilsversprechen. Du lernst, authentische...

Démasquez l'argumentaire commercial du développement personnel pour cultiver votre esprit critique à chaque écoute. Que vous soyez dans les transports ou en pleine quête de bien-être à la maison, cette analyse lucide et posée transforme votre façon d'assimiler les conseils en ligne...

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...