Showing titles in Consumer Behaviour & Market Research
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Distúrbios de rejeição ao dinheiro
- Written by: Vitor Abdala
- Narrated by: Márcio Lino
- Length: 44 mins
- Abridged
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Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos.
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Distúrbios de rejeição ao dinheiro
- Narrated by: Márcio Lino
- Length: 44 mins
- Release Date: 22-08-23
- Language: portuguese
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Regular price: ₹267.00 or 1 Credit
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Informação não basta
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 34 mins
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Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro.
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Informação não basta
- Narrated by: Márcio Lino
- Length: 34 mins
- Release Date: 22-08-23
- Language: portuguese
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Regular price: ₹267.00 or 1 Credit
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O zoológico em você
- Written by: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
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Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos.
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O zoológico em você
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
- Release Date: 22-08-23
- Language: portuguese
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Regular price: ₹267.00 or 1 Credit
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Written by: Gustavo Ferreira
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
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Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Release Date: 22-08-23
- Language: portuguese
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Regular price: ₹468.00 or 1 Credit
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Relevanz
- Was, warum, wann, für wen wichtig wird
- Written by: René Borbonus
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
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Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands. Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet. Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit.
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Relevanz
- Was, warum, wann, für wen wichtig wird
- Narrated by: Oliver Kube
- Length: 6 hrs and 26 mins
- Release Date: 20-10-23
- Language: german
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Regular price: ₹602.00 or 1 Credit
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A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Written by: Morgan Housel
- Narrated by: Léo Senna
- Length: 6 hrs and 59 mins
- Unabridged
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O sucesso financeiro tem menos a ver com a sua inteligência e muito mais a ver com o seu comportamento. E a forma como alguém se comporta é uma coisa difícil de se ensinar, mesmo para pessoas bastante inteligentes. A maneira como lidamos com o dinheiro — finanças pessoais, investimentos, decisões de negócios — costuma ser explicada como um campo puramente matemático, no qual dados e fórmulas nos dizem o que fazer. A verdade, porém, é que grandes decisões monetárias não são tomadas diante de uma planilha, mas durante jantares com a família e reuniões com os colegas de trabalho.
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A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Narrated by: Léo Senna
- Length: 6 hrs and 59 mins
- Release Date: 28-09-23
- Language: portuguese
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Regular price: ₹301.00 or 1 Credit
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Sweat Equity
- Inside the New Economy of Mind and Body
- Written by: Jason Kelly
- Narrated by: Eric Martin
- Length: 9 hrs and 29 mins
- Unabridged
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Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better.
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Sweat Equity
- Inside the New Economy of Mind and Body
- Narrated by: Eric Martin
- Length: 9 hrs and 29 mins
- Release Date: 26-09-23
- Language: English
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Regular price: ₹586.00 or 1 Credit
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Written by: Brad Klontz, Ted Klontz
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Unabridged
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Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro? O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais? Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, você tenha dificuldade em falar sobre dinheiro com seus filhos ou outros membros da família.
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A mente acima do dinheiro
- O impacto das emoções em sua vida financeira (2 ed.)
- Narrated by: Márcio Lino
- Length: 10 hrs and 35 mins
- Release Date: 27-09-23
- Language: portuguese
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Regular price: ₹535.00 or 1 Credit
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Shift
- Transform Motion into Progress in Business
- Written by: Richard Lees, Azlan Raj
- Narrated by: Jonathan Johns
- Length: 6 hrs and 46 mins
- Unabridged
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In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and Dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience.
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Shift
- Transform Motion into Progress in Business
- Narrated by: Jonathan Johns
- Length: 6 hrs and 46 mins
- Release Date: 29-03-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Written by: Chris Ategeka
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Unabridged
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In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Release Date: 08-03-22
- Language: English
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Click
- Written by: Bill Tancer
- Narrated by: Bill Tancer
- Length: 5 hrs and 20 mins
- Unabridged
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In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are.
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Click
- Narrated by: Bill Tancer
- Length: 5 hrs and 20 mins
- Release Date: 02-09-08
- Language: English
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Regular price: ₹500.00 or 1 Credit
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Shop Social
- Written by: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release Date: 08-09-22
- Language: English
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Regular price: ₹469.00 or 1 Credit
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Written by: Joe Girard, Stanley H. Brown
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Unabridged
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Release Date: 07-09-22
- Language: French
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Regular price: ₹868.00 or 1 Credit
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Written by: Thekla Wilkening, Robin Haring
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Unabridged
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Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Release Date: 25-08-22
- Language: german
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Regular price: ₹535.00 or 1 Credit
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Written by: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release Date: 20-09-22
- Language: English
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Regular price: ₹500.00 or 1 Credit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Written by: Aaron Ahuvia PhD
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Unabridged
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Release Date: 19-07-22
- Language: English
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Written by: Daniel Lafrenière
- Narrated by: Christopher Ragland
- Length: 2 hrs and 8 mins
- Unabridged
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrated by: Christopher Ragland
- Length: 2 hrs and 8 mins
- Release Date: 07-06-22
- Language: English
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Regular price: ₹538.00 or 1 Credit
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Written by: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Unabridged
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release Date: 14-06-22
- Language: English
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Written by: Matt Britton
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Unabridged
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Release Date: 27-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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The Wallet Allocation Rule
- Winning the Battle for Share
- Written by: Timothy Keiningham, Lerzan Aksoy, Luke Williams,
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Unabridged
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Release Date: 27-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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