Showing titles in Advertising
-
-
My Life in Advertising
- Written by: Claude C. Hopkins
- Narrated by: Mike Woodly
- Length: 5 hrs and 17 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
-
My Life in Advertising
- Narrated by: Mike Woodly
- Length: 5 hrs and 17 mins
- Release Date: 24-04-24
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹140.00 or free with 30-day trial
-
-
-
Secret Formula
- The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
- Written by: Frederick Allen
- Narrated by: Kyle Tait
- Length: 22 hrs and 57 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
-
Secret Formula
- The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
- Narrated by: Kyle Tait
- Length: 22 hrs and 57 mins
- Release Date: 13-08-24
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹703.00 or free with 30-day trial
-
-
-
Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Written by: Ben McConnell, Jackie Huba
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
-
Creating Customer Evangelists
- How Loyal Customers Become a Volunteer Sales Force
- Narrated by: Ben McConnell, Jackie Huba
- Length: 6 hrs and 3 mins
- Release Date: 01-01-06
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹702.00 or free with 30-day trial
-
-
-
Real Time
- Preparing for the Age of the Never Satisfied Customer
- Written by: Regis McKenna
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
-
Real Time
- Preparing for the Age of the Never Satisfied Customer
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Release Date: 16-12-99
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹515.00 or free with 30-day trial
-
-
-
Think Like a Brand, Not a Bank
- Written by: Allison Netzer, Liz High
- Narrated by: Holly Adams
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.
-
Think Like a Brand, Not a Bank
- Narrated by: Holly Adams
- Length: 3 hrs and 31 mins
- Release Date: 24-09-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
A Secret History of Brands
- The Dark and Twisted Beginnings of the Brand Names We Know and Love
- Written by: Matt MacNabb
- Narrated by: Matt Godfrey
- Length: 6 hrs and 22 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.
-
A Secret History of Brands
- The Dark and Twisted Beginnings of the Brand Names We Know and Love
- Narrated by: Matt Godfrey
- Length: 6 hrs and 22 mins
- Release Date: 28-12-21
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹586.00 or free with 30-day trial
-
-
-
The Strategic Enemy
- How to Build and Position a Brand Worth Fighting For
- Written by: Laura Ries
- Narrated by: Kristen Kallen-Keck
- Length: 7 hrs and 3 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.
-
The Strategic Enemy
- How to Build and Position a Brand Worth Fighting For
- Narrated by: Kristen Kallen-Keck
- Length: 7 hrs and 3 mins
- Release Date: 04-11-25
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹703.00 or free with 30-day trial
-
-
-
Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Written by: Robert Miller
- Narrated by: George Johnson
- Length: 4 hrs and 4 mins
- Unabridged
-
Overall4
-
Performance4
-
Story4
The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.
-
-
Excellent book on the subject
- By Julian Sundersingh on 05-11-21
-
Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Narrated by: George Johnson
- Series: High Performance Secrets & Hacks of Expert Entrepreneurs for Business Success
- Length: 4 hrs and 4 mins
- Release Date: 17-04-19
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹501.00 or free with 30-day trial
-
-
-
The 22 Immutable Laws of Marketing
- Written by: Al Ries, Jack Trout
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Abridged
-
Overall0
-
Performance0
-
Story0
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...
-
The 22 Immutable Laws of Marketing
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Release Date: 16-12-99
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹1,209.00 or free with 30-day trial
-
-
-
Big Brands Big Trouble
- Lessons Learned the Hard Way
- Written by: Jack Trout
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Abridged
-
Overall0
-
Performance0
-
Story0
Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...
-
Big Brands Big Trouble
- Lessons Learned the Hard Way
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Release Date: 05-08-05
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹445.00 or free with 30-day trial
-
-
-
The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Written by: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
-
The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Release Date: 06-09-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹820.00 or free with 30-day trial
-
-
-
The Contagious Commandments
- Ten Steps to Brand Bravery
- Written by: Paul Kemp-Robertson, Chris Barth
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...
-
The Contagious Commandments
- Ten Steps to Brand Bravery
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Release Date: 01-11-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹683.00 or free with 30-day trial
-
-
-
The Next Dimension
- How to Use Augmented Reality for Business Growth in the Era of Spatial Computing
- Written by: Tom Emrich
- Narrated by: Stacy Carolan
- Length: 7 hrs and 16 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience.
-
The Next Dimension
- How to Use Augmented Reality for Business Growth in the Era of Spatial Computing
- Narrated by: Stacy Carolan
- Length: 7 hrs and 16 mins
- Release Date: 27-03-25
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Abridged
-
Overall1
-
Performance1
-
Story1
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
-
Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrated by: Seth Godin
- Length: 7 hrs and 27 mins
- Release Date: 18-08-06
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹492.00 or free with 30-day trial
-
-
-
Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Written by: Tom Eslinger
- Narrated by: Jay Snyder
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
-
Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Narrated by: Jay Snyder
- Length: 4 hrs and 35 mins
- Release Date: 27-07-20
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹305.00 or free with 30-day trial
-
-
-
No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- Written by: Dan S. Kennedy, Kim Walsh Phillips
- Narrated by: James Romick
- Length: 7 hrs and 31 mins
- Unabridged
-
Overall7
-
Performance7
-
Story7
Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.
-
-
Great insights on social media marketing
- By Kindle Customer on 13-07-25
-
No B.S. Guide to Direct Response Social Media Marketing (2nd Edition)
- No B.S. Series
- Narrated by: James Romick
- Series: No B.S.
- Length: 7 hrs and 31 mins
- Release Date: 30-06-20
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹469.00 or free with 30-day trial
-
-
-
Audio Branding
- Using Sound to Build Your Brand
- Written by: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
-
Audio Branding
- Using Sound to Build Your Brand
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Release Date: 21-05-19
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹837.00 or free with 30-day trial
-
-
-
Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Written by: James Hurman
- Narrated by: James Hurman
- Length: 2 hrs
- Unabridged
-
Overall2
-
Performance2
-
Story2
A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
-
Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrated by: James Hurman
- Length: 2 hrs
- Release Date: 08-09-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹351.00 or free with 30-day trial
-
-
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- Written by: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
-
Overall2
-
Performance1
-
Story1
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
-
-
must for any marketing business.
- By Jitender Kumar Jain on 04-08-19
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Release Date: 14-11-11
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹656.00 or free with 30-day trial
-
-
-
Friction
- Passion Brands in the Age of Disruption
- Written by: Jeff Rosenblum, Jordan Berg
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Unabridged
-
Overall2
-
Performance2
-
Story2
Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
-
-
I wud give this book a 10 Star.
- By Destination Infinity on 20-08-20
-
Friction
- Passion Brands in the Age of Disruption
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Release Date: 16-07-19
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
₹351.00 or free with 30-day trial
-