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Comerciantes De Atencion (Narración en Castellano)
- La lucha épica por entrar en nuestra cabeza
- Written by: Tim Wu
- Narrated by: Alfonso Mendiguchía
- Length: 19 hrs and 58 mins
- Unabridged
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En un momento en que el acceso a la información es prácticamente ilimitado, nuestra atención se ha convertido en un producto fundamental para el mercado. ¿Sentimos que desafían nuestra atención? Los negocios de Occidente dependen de ello. En casi cada momento de nuestras vidas, nos enfrentamos a un aluvión de mensajes, incentivos publicitarios, marcas, redes sociales y otros esfuerzos para captar nuestra atención. Pocos momentos o espacios cotidianos permanecen intactos por los "comerciantes de atención".
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Comerciantes De Atencion (Narración en Castellano)
- La lucha épica por entrar en nuestra cabeza
- Narrated by: Alfonso Mendiguchía
- Length: 19 hrs and 58 mins
- Release Date: 22-02-21
- Language: spanish
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₹842.13 or free with 30-day trial
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Creadores de Hits [Hit Makers]
- Written by: Derek Thompson
- Narrated by: Alex Magaña
- Length: 10 hrs and 30 mins
- Unabridged
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Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.
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Creadores de Hits [Hit Makers]
- Narrated by: Alex Magaña
- Length: 10 hrs and 30 mins
- Release Date: 29-09-20
- Language: spanish
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₹667.71 or free with 30-day trial
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A Rare Recording of Old Time Radio Car Commercials
- Written by: Various
- Narrated by: Various
- Length: 28 mins
- Original Recording
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Take a step back in time and hear many of the best radio car commercials of the 1950s, 1960s, and 1970s from Buick, Chevrolet, Chrysler, Dodge, Ford, Lincoln, Mercury, Oldsmobile, Plymouth, Pontiac, Rambler, and Studebaker.
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A Rare Recording of Old Time Radio Car Commercials
- Narrated by: Various
- Length: 28 mins
- Release Date: 21-08-20
- Language: English
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₹320.82 or free with 30-day trial
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Written by: Tom Eslinger
- Narrated by: Jay Snyder
- Length: 4 hrs and 35 mins
- Unabridged
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The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
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Mobile Magic
- The Saatchi and Saatchi Guide to Mobile Marketing and Design
- Narrated by: Jay Snyder
- Length: 4 hrs and 35 mins
- Release Date: 27-07-20
- Language: English
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₹504.38 or free with 30-day trial
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Strategie Instagram
- 1.000 treue Fans in 4 Wochen - Echte Follower für sich gewinnen
- Written by: Abby Collins
- Narrated by: Markus Manig
- Length: 32 mins
- Unabridged
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Diese Strategie hilft denjenigen, die schon viel auf Instagram versucht haben, aber nie über dreißig Likes pro Beitrag gekommen sind und mit ihrer Followeranzahl unter 500 herumdümpeln. Wenn Sie sich 1.000 echte und treue Follower wünschen, halten Sie das richtige Heft in den Händen. Lernen Sie jetzt die geheime Methode kennen, mit der es möglich ist, durch Instagram echte und langfristige Kontakte aufzubauen.
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Strategie Instagram
- 1.000 treue Fans in 4 Wochen - Echte Follower für sich gewinnen
- Narrated by: Markus Manig
- Length: 32 mins
- Release Date: 13-03-20
- Language: german
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₹152.09 or free with 30-day trial
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Venta por Valor [Sale by Value]
- Mi Método Probado Paso a Paso Para Utilizar Las Neuroventas en Tus Propuestas de Venta y Aumentar Tus Cierres Un 30%
- Written by: Josué Gadea
- Narrated by: Eduardo Díez
- Length: 6 hrs and 33 mins
- Unabridged
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Josué Gadea es el creador del método Venta por Valor y tiene buenas noticias para ti: puedes vender más sin ser el más barato. Josué se preguntó ¿qué pasa por la mente de una persona para que el 99% de las ocasiones nunca compre el producto más barato?La cuestión es que el ser humano tan listo y racional que parece, es el animal más ilógico e irracional que nos podemos encontrar ahí fuera. En este libro vemos cómo utilizar la comunicación dirigida a nuestro cerebro más primitivo y animal que es el que decide el 85% de las veces lo que compramos y lo que no.
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Venta por Valor [Sale by Value]
- Mi Método Probado Paso a Paso Para Utilizar Las Neuroventas en Tus Propuestas de Venta y Aumentar Tus Cierres Un 30%
- Narrated by: Eduardo Díez
- Length: 6 hrs and 33 mins
- Release Date: 10-03-20
- Language: spanish
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₹211.00 or free with 30-day trial
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Branding for Dummies, 2nd Edition
- Written by: Bill Chiaravalle, Barbara Findlay Schenck
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Unabridged
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
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Branding for Dummies, 2nd Edition
- Narrated by: James Fouhey
- Length: 14 hrs and 38 mins
- Release Date: 10-09-19
- Language: English
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₹833.60 or free with 30-day trial
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Written by: Joeri Van den Bergh, Mattias Behrer
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Unabridged
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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Release Date: 04-06-19
- Language: English
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₹833.60 or free with 30-day trial
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Your Book Is Your Business Card
- The Ultimate Guide to Writing, Publishing & Marketing Your Own Book to Build Your Business
- Written by: Michelle Prince
- Narrated by: Michelle Prince
- Length: 39 mins
- Unabridged
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When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional life by understanding how your author status can radically increase revenue streams and catapult your business to levels previously unimaginable.
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Your Book Is Your Business Card
- The Ultimate Guide to Writing, Publishing & Marketing Your Own Book to Build Your Business
- Narrated by: Michelle Prince
- Length: 39 mins
- Release Date: 19-03-19
- Language: English
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₹320.82 or free with 30-day trial
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Black STILL Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Written by: Pepper Miller
- Narrated by: Allyson Johnson
- Length: 6 hrs and 40 mins
- Unabridged
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
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Black STILL Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Narrated by: Allyson Johnson
- Length: 6 hrs and 40 mins
- Release Date: 18-12-18
- Language: English
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₹671.06 or free with 30-day trial
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The Natural Advantages of Women
- How We Are 'Hard-Wired' for Personal Greatness
- Written by: Michele Miller
- Length: 59 mins
- Abridged
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The Natural Advantages of Women explains why women do what they do, exploring female traits like emotion, passion, intuition, and nurturing.
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The Natural Advantages of Women
- How We Are 'Hard-Wired' for Personal Greatness
- Length: 59 mins
- Release Date: 08-07-08
- Language: English
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₹320.82 or free with 30-day trial
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Iron Horses of the Santa Fe Southwest
- The Power of Vision
- Written by: Sonja Howle
- Narrated by: Sonja Howle
- Length: 1 hr and 37 mins
- Original Recording
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When the leaders of the Santa Fe Railway followed the path of least resistance across the “great American desert” they encountered a world like no other. This book will introduce you to the team of "Iron Horses": leading men and women who helped create a vision and an empire.
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Iron Horses of the Santa Fe Southwest
- The Power of Vision
- Narrated by: Sonja Howle
- Length: 1 hr and 37 mins
- Release Date: 22-10-10
- Language: English
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₹266.19 or free with 30-day trial
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Building the Successful Theater Company: Second Edition
- Written by: Lisa Mulcahy
- Narrated by: Eliza Foss
- Length: 9 hrs and 43 mins
- Unabridged
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The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.
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Building the Successful Theater Company: Second Edition
- Narrated by: Eliza Foss
- Length: 9 hrs and 43 mins
- Release Date: 04-03-13
- Language: English
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₹671.06 or free with 30-day trial
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The Making of a Name
- Written by: Steve Rivkin, Fraser Sutherland
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Unabridged
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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.
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The Making of a Name
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Release Date: 25-11-09
- Language: English
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₹833.60 or free with 30-day trial
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My First Time
- Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
- Written by: Phil Growick
- Narrated by: Mike Chamberlain, Nicole Vilencia
- Length: 6 hrs and 18 mins
- Unabridged
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From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.
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My First Time
- Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
- Narrated by: Mike Chamberlain, Nicole Vilencia
- Length: 6 hrs and 18 mins
- Release Date: 17-09-12
- Language: English
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₹655.38 or free with 30-day trial
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Guerrilla Teleselling
- Weapons and Tactics to Sell When You Can't Be There in Person
- Written by: Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson CSP
- Narrated by: Edward Lewis
- Length: 7 hrs and 43 mins
- Unabridged
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Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.
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Guerrilla Teleselling
- Weapons and Tactics to Sell When You Can't Be There in Person
- Narrated by: Edward Lewis
- Length: 7 hrs and 43 mins
- Release Date: 07-11-06
- Language: English
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₹671.06 or free with 30-day trial
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Steal These Ideas
- Marketing Secrets That Will Make You a Star
- Written by: Steve Cone
- Narrated by: Steve Cone
- Length: 3 hrs and 45 mins
- Unabridged
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Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.
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Steal These Ideas
- Marketing Secrets That Will Make You a Star
- Narrated by: Steve Cone
- Length: 3 hrs and 45 mins
- Release Date: 07-04-10
- Language: English
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₹378.16 or free with 30-day trial
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Full Frontal PR
- Building Buzz About Your Business, Your Product, Or You
- Written by: Richard Laermer
- Narrated by: Richard Laermer
- Length: 6 hrs and 40 mins
- Unabridged
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TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.
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Full Frontal PR
- Building Buzz About Your Business, Your Product, Or You
- Narrated by: Richard Laermer
- Length: 6 hrs and 40 mins
- Release Date: 31-07-09
- Language: English
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₹655.38 or free with 30-day trial
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Madboy
- My Journey from Adboy to Adman
- Written by: Richard Kirshenbaum
- Narrated by: L. J. Ganser
- Length: 7 hrs and 26 mins
- Unabridged
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A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.
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Madboy
- My Journey from Adboy to Adman
- Narrated by: L. J. Ganser
- Length: 7 hrs and 26 mins
- Release Date: 09-04-12
- Language: English
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₹649.68 or free with 30-day trial
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- Written by: Sue Unerman, Jonathan Salem Baskin
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Unabridged
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Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.
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Tell The Truth
- Honesty Is Your Most Powerful Marketing Tool
- Narrated by: Alison Larkin
- Length: 7 hrs and 31 mins
- Release Date: 21-01-13
- Language: English
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₹671.06 or free with 30-day trial
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