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Iron Horses of the Santa Fe Southwest
- The Power of Vision
- Written by: Sonja Howle
- Narrated by: Sonja Howle
- Length: 1 hr and 37 mins
- Original Recording
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When the leaders of the Santa Fe Railway followed the path of least resistance across the “great American desert” they encountered a world like no other. This book will introduce you to the team of "Iron Horses": leading men and women who helped create a vision and an empire.
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Iron Horses of the Santa Fe Southwest
- The Power of Vision
- Narrated by: Sonja Howle
- Length: 1 hr and 37 mins
- Release Date: 22-10-10
- Language: English
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Regular price: ₹333.00 or 1 Credit
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OBD
- Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
- Written by: Lucas Conley
- Narrated by: Walter Dixon
- Length: 5 hrs and 12 mins
- Unabridged
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In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles.
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OBD
- Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
- Narrated by: Walter Dixon
- Length: 5 hrs and 12 mins
- Release Date: 09-12-08
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Meisterhaftes Marketing für alle
- Von Null auf Erfolg. Wachstum und Kundenakquise für absolute Beginner
- Written by: Markus Becker
- Narrated by: Markus Becker
- Length: 2 hrs and 4 mins
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Entdecken Sie die Strategien für erfolgreiches Marketing! Meisterhaftes Marketing für alle enthüllt Techniken, um Ihr Unternehmen strahlen zu lassen und Ihre Zielgruppe zu begeistern. Erfahren Sie, wie Sie klare berührende Botschaften formulieren und digitale Marketingkanäle nutzen, um Ihre Reichweite zu erhöhen und Kunden weltweit zu erreichen. Das Buch zeigt umfassende Einblicke in die Bedürfnisse Ihrer Zielgruppe und den Aufbau einer emotionalen Bindung. Lernen Sie nachhaltiges Marketing mit praxisnahen Fallbeispielen, das Marke, Gesellschaft und Umwelt stärkt.
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Meisterhaftes Marketing für alle
- Von Null auf Erfolg. Wachstum und Kundenakquise für absolute Beginner
- Narrated by: Markus Becker
- Length: 2 hrs and 4 mins
- Release Date: 01-12-23
- Language: german
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Regular price: ₹434.00 or 1 Credit
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Humor sells
- Sales-up-Call
- Written by: Stephan Heinrich, Katrin Hansmeier
- Narrated by: Stephan Heinrich, Katrin Hansmeier
- Length: 1 hr and 6 mins
- Unabridged
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Humor macht sexy. Sie als Mensch und Ihre Themen! Egal ob es um Führung, Marketing oder die tägliche Diskussion um die Ordnung in der Spülmaschine geht. Fachkräfte bleiben im Unternehmen. Sie bekommen für wichtige Themen mehr Aufmerksamkeit. Humor als berechenbare Größe.
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Humor sells
- Sales-up-Call
- Narrated by: Stephan Heinrich, Katrin Hansmeier
- Series: Sales-up-Call
- Length: 1 hr and 6 mins
- Release Date: 16-11-23
- Language: german
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Regular price: ₹233.00 or 1 Credit
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Werbetext
- Sales-up-Call
- Written by: Stephan Heinrich, Walter Epp
- Narrated by: Stephan Heinrich, Walter Epp
- Length: 1 hr and 1 min
- Unabridged
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Die Macht von Werbetexten. Wie du einen Text gestalten musst, damit Menschen kaufen. Wie du Kunden so genau ansprichst, dass sie nicht anders können als zu reagieren. Wie du das Tempo eines Textes erhöhst und damit deine Leser nicht langweilst. Warum du nicht verkaufen solltest, was das Produkt ist, sondern was es macht. Der einzige „Knopf", warum Menschen kaufen und wie du ihn drückst.
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Werbetext
- Sales-up-Call
- Narrated by: Stephan Heinrich, Walter Epp
- Series: Sales-up-Call
- Length: 1 hr and 1 min
- Release Date: 16-11-23
- Language: german
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Regular price: ₹233.00 or 1 Credit
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A Guide to Executing Film Content
- What Every Advertiser Needs to Know
- Written by: Caroline Reed
- Narrated by: Kelley Buttrick
- Length: 48 mins
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A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.
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A Guide to Executing Film Content
- What Every Advertiser Needs to Know
- Narrated by: Kelley Buttrick
- Length: 48 mins
- Release Date: 12-10-23
- Language: English
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Regular price: ₹187.00 or 1 Credit
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Influencers
- La ideología de los cuerpos publicitarios
- Written by: Ole Nymoen, Wolfgang M. Schmitt, Lara Cortés Fernández - traductor
- Narrated by: Santiago Gómez
- Length: 6 hrs and 5 mins
- Unabridged
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El primer gran ensayo sobre el Homo tiktoker e instagramer como punto culminante de la tiranía del hipercapitalismo. En la era digital, el influencer constituye un fenómeno fundamental para la cultura pop, la sociedad de consumo, la industria publicitaria y el capitalismo, y, desde hace ya un tiempo, su presencia se ha expandido más allá de las fronteras de internet. Jóvenes, adultos y niños se graban mientras se maquillan, cocinan, viajan o practican deporte, y comparten consejos con sus seguidores a través de las redes sociales.
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Influencers
- La ideología de los cuerpos publicitarios
- Narrated by: Santiago Gómez
- Length: 6 hrs and 5 mins
- Release Date: 25-09-23
- Language: spanish
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Regular price: ₹384.00 or 1 Credit
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Direto de Washington
- Written by: Washington Olivetto
- Narrated by: Jaime Leibovich
- Length: 13 hrs and 42 mins
- Unabridged
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Washington Olivetto é um dos maiores publicitários brasileiros, criador de algumas das mais marcantes, emocionantes e divertidas campanhas da propaganda nacional. Nesse audiolivro ele conta algumas histórias que ajudam a compreender como o grande publicitário criou o seu melhor personagem: ele próprio.
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Direto de Washington
- Narrated by: Jaime Leibovich
- Length: 13 hrs and 42 mins
- Release Date: 02-10-23
- Language: portuguese
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Regular price: ₹619.00 or 1 Credit
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Cashbook (German edition)
- Geldverdienen mit Facebook, Instagram, YouTube und Co.
- Written by: Wolfgang Deutschmann
- Narrated by: Holger Kass
- Length: 5 hrs and 37 mins
- Unabridged
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100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.
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Cashbook (German edition)
- Geldverdienen mit Facebook, Instagram, YouTube und Co.
- Narrated by: Holger Kass
- Length: 5 hrs and 37 mins
- Release Date: 14-04-22
- Language: german
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Regular price: ₹334.00 or 1 Credit
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Без бирж! - Как писать статьи и зарабатывать на них деньги
- Written by: Даниил Шардаков
- Narrated by: Игорь Пронин
- Length: 10 hrs and 22 mins
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От автора бестселлера Копирайтинг с нуля.Даниил Шардаков — опытный копирайтер и интернет-маркетолог, автор популярных курсов по написанию коммерческих текстов и статей.
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Без бирж! - Как писать статьи и зарабатывать на них деньги
- Narrated by: Игорь Пронин
- Length: 10 hrs and 22 mins
- Release Date: 22-03-22
- Language: russian
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Regular price: ₹233.00 or 1 Credit
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Written by: Jonathan Stringfield
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Unabridged
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Release Date: 23-08-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
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Sichtbar! [Exposed!]
- Kunden gewinnen in einer immer lauteren Welt [Customers Win in an Increasingly Noisy World]
- Written by: Oliver Pott
- Narrated by: Matthias Hofer
- Length: 10 hrs and 32 mins
- Unabridged
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Wir leben in einer Sichtbarkeitsökonomie: Produkte und Dienstleistungen, die nicht sichtbar sind, werden von Kundinnen nicht wahrgenommen. Musste Sichtbarkeit früher mit hohen Budgets für TV- und Anzeigenwerbung teuer erkauft werden, lässt sich hochwertige Sichtbarkeit heute planbar und mit geringen finanziellen Mitteln herstellen. Leserinnen erfahren hier, wie sie in 6 Schritten smarte Sichtbarkeit für ihr Unternehmen erreichen, um besonders relevante Zielgruppen anzusprechen und so ihren Umsatz signifikant steigern.
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Sichtbar! [Exposed!]
- Kunden gewinnen in einer immer lauteren Welt [Customers Win in an Increasingly Noisy World]
- Narrated by: Matthias Hofer
- Length: 10 hrs and 32 mins
- Release Date: 17-08-22
- Language: german
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Regular price: ₹732.00 or 1 Credit
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Pubblicità Scientifica
- Written by: Claude C. Hopkins
- Narrated by: Stefano Trillini
- Length: 2 hrs and 17 mins
- Unabridged
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È arrivato il momento in cui la pubblicità ha raggiunto per alcuni lo status di scienza. Si basa su principi fissi ed è ragionevolmente esatta. Le cause e gli effetti sono stati analizzati fino a essere ben compresi. I metodi di procedura corretti sono stati dimostrati e stabiliti. Sappiamo cosa è più efficace e agiamo sulla base di leggi fondamentali. La pubblicità, un tempo un azzardo, è diventata, sotto una direzione capace, una delle imprese più sicure. Di certo, nessun'altra impresa con possibilità paragonabili può comportare un rischio così basso.
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Pubblicità Scientifica
- Narrated by: Stefano Trillini
- Length: 2 hrs and 17 mins
- Release Date: 20-10-22
- Language: italian
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Regular price: ₹382.00 or 1 Credit
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Das Online Marketing Buch für jedermann
- Vereinfache dein Online Business mit der Revolution im Internet Marketing!
- Written by: Jens Neubeck
- Narrated by: Christian Gera
- Length: 7 hrs and 31 mins
- Unabridged
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So einfach funktioniert Online Marketing! Fehlt dir die klare Positionierung und passgenaue Zielgruppe? Hast du damit zu kämpfen, dass du zu wenig Traffic auf deiner Webseite gewinnst? Und kommst du immer noch nicht weiter, obwohl du bereits viele Online Marketing-Kurse gekauft hast? Wenn du diese Fragen mit "ja" beantwortest, ist dieser Online Marketing Ratgeber genau das Richtige für dich.
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Das Online Marketing Buch für jedermann
- Vereinfache dein Online Business mit der Revolution im Internet Marketing!
- Narrated by: Christian Gera
- Length: 7 hrs and 31 mins
- Release Date: 19-06-23
- Language: german
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Regular price: ₹334.00 or 1 Credit
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Le Guide du copywriting : pages de vente, newsletters, sites web, réseaux sociaux...
- 50 techniques pour vendre en ligne
- Written by: Sélim Niederhoffer
- Narrated by: Loïc Rojouan
- Length: 6 hrs and 14 mins
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ÉCRIRE MIEUX POUR VENDRE PLUS. Si l'humain n'a désormais plus que huit secondes d'attention, comment capter celle de votre lecteur ou de votre client potentiel ? Boîte mail qui déborde, smartphone qui enchaîne les notifications : comment sortir du lot pour faire entendre votre message et vendre votre offre ? C'est la mission du copywriter ! À la croisée de la rédaction commerciale, de la publicité, du SEO et du storytelling, les compétences du copywriter sont de plus en plus recherchées, car elles ont une influence décisive dans la réussite d'un projet.
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Le Guide du copywriting : pages de vente, newsletters, sites web, réseaux sociaux...
- 50 techniques pour vendre en ligne
- Narrated by: Loïc Rojouan
- Length: 6 hrs and 14 mins
- Release Date: 21-04-23
- Language: French
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Regular price: ₹755.00 or 1 Credit
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Written by: Matt Britton
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Release Date: 27-07-20
- Language: English
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Regular price: ₹668.00 or 1 Credit
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La Publicité Scientifique [Scientific Advertising]
- Written by: Claude C. Hopkins
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 mins
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Claude Hopkins a écrit "Scientific Advertising" en 1923, mais sa vision du comportement des consommateurs est toujours d'actualité. L'objectif était d'expliquer les règles de la publicité et ce qui pousse les consommateurs à acheter, afin que les retours publicitaires deviennent une certitude et non une supposition. Apprenez à utiliser ses techniques pour rédiger des publicités qui se vendent avec certitude.
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La Publicité Scientifique [Scientific Advertising]
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 mins
- Release Date: 04-01-23
- Language: French
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Regular price: ₹702.00 or 1 Credit
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