Showing titles in Neuroscience & Neuropsychology

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

This book offers therapists an integrated approach to adding a polyvagal foundation to their work with clients. With clear explanations of the organizing principles of Polyvagal theory, this complex theory is translated into clinician and client-friendly language. Using a unique autonomic mapping process designed to effectively track autonomic response patterns, this book presents practical ways to work with clients' experiences of connection.

Why is compassion so powerful? Like many forms of spirituality and meditation, compassion practice has been shown by research to enhance your health, psychological well-being, relationships, and sense of purpose. "The unique quality of compassion," teaches Dr. Kelly McGonigal, "is that its benefits extend to the one who offers it, the one who receives it, and all those who witness compassion in action." With The Science of Compassion, this acclaimed researcher presents a practical workshop to help you understand what makes compassion work.

There isn’t “one big solution” to ease depression—instead there are several small, simple steps you can take to alter your brain activity and chemistry. This newly revised and updated 10th anniversary edition of The Upward Spiral offers actionable strategies to help you reshape your brain and build the life you want.

Our brains do their best to help us out, but every so often they can be real assholes - having meltdowns, getting addicted to things, or shutting down completely at the worst possible moments. Your brain knows it's not good to do these things, but it can't help it sometimes - especially if it's obsessing about trauma it can't overcome. That's where this life-changing book comes in. With humor, patience, science, and lots of good-ole swearing, Dr. Faith explains what's going on in your skull, and talks you through the process of retraining your brain to respond appropriately....

In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning - in fact, there's a part of our brains, which scientists have coined "the seeking system", that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.

As we age, our memory naturally declines - but there are scientifically proven ways to enhance brain and memory function. This book, grounded in cutting-edge neuroscience, will help you get started. The Neuroscience of Memory offers a seven-step memory-improvement program based on the latest research. You'll find powerful tools to optimize your brain and memory function, increase neural connections, and stay mentally sharp both now and in the long run.

Louis Cozolino, one of our most compelling clinical writers, takes us inside the mind and heart of a seasoned therapist, carrying on the tradition of personal and professional writing begun in The Making of a Therapist. This book discusses some of the more abstract concepts and ways of interacting with clients, such as relaxed curiosity, finding the secret ally, and discovering the deep narrative. Also addressed are clinical concepts such as related states of mind, the process of change, free-floating attention, and listening with the third ear.

A top expert on human trauma argues that we vastly overestimate how common PTSD is and fail to recognize how resilient people really are After 9/11, mental health professionals flocked to New York to handle what everyone assumed would be a flood of trauma cases. Oddly, the flood never came. In...

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

The Inner Work will take you on a hero’s journey through the uncharted depths of your subconscious mind to understand your shadows and unlock the greatness of your full potential. Through the uprooting of limiting beliefs and transcendence of themes of consciousness which perpetuate suffering, true freedom and lasting happiness will finally be revealed. By process of radical self-analysis and a practical three-step method, The Inner Work invites you to let go of your struggle with life. If you are a human, and you want to be happy, this book is for you.

In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate...

You're having a baby! Or at least your partner is which means you are too. Not literally of course, but you’ll be in the middle of nine months of flying hormones, back rubs, and excitement, anticipation and nervousness the like of which you’ve never experienced before. You’re in for the ride of your life. And you're going to be a dad. Fatherhood is just around the corner and it’s ace – but are you ready? Most pregnancy books are for the mother but this one is just for you, the new father.

In The Embodied Mind, internationally renowned psychiatrist Dr. Thomas R. Verny sets out to redefine our concept of the mind and consciousness. He brilliantly compiles new research that points to the mind's ties to every part of the body.

Deb Dana is the foremost translator of polyvagal theory into clinical practice. Here, in her third book on this groundbreaking theory, she provides therapists with a grab-bag of polyvagal-informed exercises for their clients, to use both within and between sessions. These exercises offer readily understandable explanations of the ways the autonomic nervous system directs daily living.

In this eye-opening work, Graziano accessibly explores how this sense of an inner being led to empathy and formed us into social beings. The theory may point the way to engineers for building consciousness artificially. Graziano discusses what a future with artificial consciousness might be like, including both advantages and risks, and what AI might mean for our evolutionary future.

A pathbreaking neuroscientist reveals how our social instincts turn Me into Us, but turn Us against Them - and what we can do about it. The great dilemma of our shrinking world is simple: never before have those we disagree with been so present in our lives. The more globalization dissolves national borders, the more clearly we see that human beings are deeply divided on moral lines - about everything from tax codes to sexual practices to energy consumption - and that, when we really disagree, our emotions turn positively tribal.

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

Executive functioning (EF) can be defined as a person's ability to successfully navigate their physical, intellectual, and social worlds. Interest in EF is expanding within psychotherapy, but like many scientific concepts which are adapted to the consulting room, there is a great deal of confusion and misinformation surrounding EF within clinical and lay communities. In this book, Louis Cozolino—a master of translating complex neuroscientific concepts into digestible, applicable literature for therapists and laypeople alike.

An internationally renowned neuroscientist, Dr. Wenk has been educating college and medical students about the brain and lecturing around the world for more than 40 years. With this essential book, he vividly demonstrates how a little knowledge about the foods and drugs we eat can teach us a lot about how our brain functions. The information is presented in an irreverent and non-judgmental manner, making it highly accessible to high school teenagers, inquisitive college students, and worried parents.