Showing results by author "Malcolm Gladwell" in All Categories

Miglior libro del 2019 secondo le riviste "The Financial Times" e "Bloomberg". Malcolm Gladwell, conduttore del podcast "Revisionist History" e autore del bestseller n. 1 del New York Times "Outliers", nel suo nuovo libro offre un esame approfondito delle nostre interazioni con gli estranei. Come risulta dagli esempi analizzati da Gladwell, le strategie che usiamo per giudicare gli estranei possono spesso risultare sbagliate, perché basate su considerazioni superficiali e soggettive. Riportiamo qui solo alcuni esempi più eclatanti.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a pebble and a sling - and ever since, the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should he?

Hvorfor er 150 et magisk tal? Hvordan opstår et modefænomen? Er kriminalitet smitsomt? Er selvmord? Hvilke mennesker viderebringer og vedligeholder rygter? Og hvad er den mest effektive indsats mod rygning? Et magisk vendepunkt er det øjeblik, hvor en idé, en trend, et produkt eller et adfærdsmønster spreder sig som en steppebrand. Malcolm Gladwells internationale bestseller undersøger den sociale epidemi som fænomen og forklarer, hvorfor store forandringer sker pludseligt og uventet.

In diesem beeindruckenden Hörbuch nimmt uns Malcolm Gladwell mit auf eine intellektuelle Reise durch die Welt der "Outliers" – der Ausreißer –, der Besten und Klügsten, der Berühmtesten und Erfolgreichsten. Außergewöhnliche Personen, die in ihren Fachgebieten so überlegen sind, dass sie ihre eigenen Erfolgskategorien definieren. Er stellt die Frage: Was macht diese hochbegabten Personen anders?

Best-seller captivant par l'auteur de Le point de bascule et Les Prodiges ! Qui n'a jamais été paralysé par ses défauts ? Timides, maladroits, désavantagés par avance... Nous avons tous des points faibles qui nous font baisser les bras : quand on n'a pas les armes, on n'ose pas. Et si on jette un nouveau regard sur cet ordre des choses ?