Showing results by author "Christopher Lochhead" in All Categories

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn t about beating the competition at the old game. It s about inventing a whole new game defining a new market...

Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg

Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.