Showing results by author "Kevin Peterson" in All Categories

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

CDL Exam Vocabulary is a focused vocabulary guide for commercial truck drivers and aspiring CDL holders preparing for the Commercial Driver License exam. The CDL exam covers a wide range of specialized terminology including vehicle systems, air brakes, hazardous materials, pre-trip inspection...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

Thanks for stopping by our podcast a little background on myself I began my journey in the music industry in 1978 while I was in junior high school volunteering in the music department . by the time I went into high school in 1980 I had established myself as a local sound engineer mostly doing live sound for local bands. by this time I had also formed my first record label and recording studio. my career in the industry has been very successful and I have been blessed to have worked and meet the people I have over the years . I became semi retired from the music industry in 2019 becoming ...