Showing results by author "Nick Westergaard" in All Categories

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

Stories from the University of Iowa’s Tippie College of Business that will change the way you work and lead. Hosted by Nick Westergaard, Tippie Leads explores “grand challenges” in today’s evolving world of work. Each season features groundbreaking faculty research, student and alumni stories, and actionable insights to help leaders navigate change. Learn more at tippie.uiowa.edu/tippieleads.

The Work Talk Show (2013-2015) is a 100-episode podcast hosted by Nick Westergaard and DJ Waldow, featuring interviews with top thinkers like Seth Godin, Guy Kawasaki, Daniel Pink, and more. In this talk show-style series, Nick and DJ explore the evolving world of work through candid and insightful conversations with brilliant guests. Topics range from productivity, virtual teams, and technology to family work-life balance, offering fresh perspectives on how work gets done in today’s fast-paced world.