Showing results by author "SAWOO" in All Categories

LEADERS IN B2B MARKETING brings you peer-level insights into how senior marketing leaders make high-stakes calls under real commercial pressure. We speak to VPs of Marketing, CMOs, and other B2B marketing leaders who share what actually happens behind the scenes: defending marketing spend as growth pressure gives way to profitability, deciding where AI actually earns its place beyond the pilot, and holding a clear position in a market where every competitor sounds the same. If you lead B2B marketing at a growing company and want perspectives you can put to work immediately, this show is for ...

The LEADERS IN PROCUREMENT Podcast brings you peer-level insights into how complex procurement decisions are made at the top.Each episode features candid conversations with senior procurement and supply chain leaders who share real operational challenges — from scaling technology and proving compliance to building resilience and leading teams under pressure.If you value experience over theory and want proven approaches you can test in your own procurement operations, this show is for you.

The “LEADERS IN CONSULTING” show is dedicated to helping Partners and Managing Directors of Consultancies grow their business faster. If you want to learn best practices from other Leaders in Consulting, this show is for you. Each episode features an interview with a consultancy Partner, Managing Director or Thought Leader, discussing topics like: 1. How to set up a winning strategy for your consultancy 2. How to upsell and cross-sell more 3. How to win big whale leads and convert those to clients 4. Hiring and keeping valuable team members 5. How to become a thought leader by ...

The LEADERS IN SALES Podcast is for CROs and senior B2B sales leaders responsible for real revenue outcomes. If you want to learn from peers who’ve already made the calls, this show is for you. Each episode features candid conversations with sales leaders discussing how revenue decisions actually played out, from navigating longer sales cycles and leaner teams to aligning go-to-market roles and leading under sustained pressure.