Showing results by narrator "Bernard Clark" in All Categories

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Most company's change initiatives fail. Yours don't have to.

Psychologists often paint a picture of human mating as visceral, instinctual. But that's not the whole story. In courtship and display, sexual competition and rivalry, we are also guided by what Glenn Geher and Scott Barry Kaufman call Mating Intelligence - a range of mental abilities that have evolved to help us find the right partner. Mating Intelligence is at work in our efforts to form, maintain, and end relationships. It guides us in flirtation, foreplay, copulation, finding and choosing a mate, and many other behaviors.

When best-selling horror author Sam McGarver is invited to spend Halloween night in one of the country's most infamous haunted houses, he reluctantly agrees. At least he won't be alone; joining him are three other masters of the macabre, writers who have helped shape modern horror. But what begins as a simple publicity stunt will become a fight for survival. The entity they have awakened will follow them, torment them, threatening to make them a part of the bloody legacy of Kill Creek.

Homer's epic poem, written near the end of eighth century BC in Greece, follows the hero Odysseus as he journeys home after the fall of Troy. Many scholars believe that The Odyssey was originally composed as an oral tradition and was more likely meant to be heard than read, making it a great listen.

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Bacca has it all. The most celebrated (and furry) star in the Overworld, he's the person others look to for help building their dungeons, mazes, and castles. He has a girlfriend, LadyBacc, and his most prized possession of all - a diamond ax called Betty. One day Bacca is approached by a mysterious dragon...made entirely of diamonds! The dragon is from a new biome - a secret land few have ever seen - where a special object has been stolen.

Vlad Taltos, a mobster and assassin in the magical metropolis of Adrilankha, is given the largest contract of his career, but the job is even more complicated than he expects.

Yet another brilliant entry in Kenemore’s zombie canon - Cap’n Hook meets the undead. Set in the Caribbean of the eighteenth century, the epicenter of piracy, voodoo, and the dark arts, The Code of the Zombie Pirate reveals all the secrets to selecting, customizing, and managing a motley crew of pirates-cum-zombies.

Fresh from the collapse of his marriage, and with the criminal Jhereg organization out to eliminate him, Vlad decides to hide out among his relatives in faraway Fenario. All he knows about them is that their family name is Merss and that they live in a papermaking industrial town called Burz. At first Burz isn’t such a bad place, though the paper mill reeks to high heaven. But the longer he stays there, the stranger it becomes. No one will tell him where to find his relatives.

Like all investment instruments, mutual funds continue to evolve. In recent decades, however, there has been plenty of change, including market capitalization, the introduction of new types of funds, and the expansion of the mutual fund model to include investments in commodities. Getting Started in Mutual Funds, Second Edition offers a completely updated look at this popular investment vehicle, including everything from Morningstar's new matrix of evaluating a fund's investment style to implementing mutual funds into long-term investment strategies in retirement plans.

Ruler of the Sky brings to life a time of often unendurable hardship and epic grandeur. From the windswept plains of Mongolia to the opulence and sophistication of the Chinese court, this is an unforgettable story. Set amid the barbaric splendor of the Mongol hordes, Ruler of the Sky tells how a twelfth-century warrior forged one of the greatest and most terrifying armies the world had ever seen, and conquered the world from Peking to Persia.

To listen to most pundits and political writers, evolution, stem cells, and climate change are the only scientific issues worth mentioning and the only people who are anti-science are conservatives. Now for the first time, science writers Dr. Alex B. Berezow and Hank Campbell have drawn open the curtain on the left’s fear of science. As Science Left Behind reveals, vague inclinations about the wholesomeness of all things natural, the unhealthiness of the unnatural, and many other seductive fallacies have led to an epidemic of misinformation.

Having devoted a career that spans 50 years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned firsthand how difficult it is for an organization to go beyond very good and attain, as well as sustain, excellence. Now, he shares his hard-won insights with you and reveals "what it takes" to be best-in-class in any industry.

Prepare to meet the wicked progeny of the master of modern horror. In Lovecraft's Monsters, H. P. Lovecraft's most famous creations--Cthulhu, Shoggoths, Deep Ones, Elder Things, Yog-Sothoth, and more--appear in all their terrifying glory. Each story is a gripping new take on a classic Lovecraftian creature. Contributors include such literary luminaries as Neil Gaiman, Joe R. Lansdale, Caitlin R. Kiernan, Karl Edward Wagner, Elizabeth Bear, and Nick Mamatas.

Soon after the events of Jhereg, Vlad becomes embroiled in a struggle between the House of the Jhereg and a group of revolutionaries that his wife has joined.

Sam Bennett is the last of a dying breed, a former Mad Man, now made redundant after 30 years at the same advertising agency. Left with his awards and a case of Bulgarian whiskey (which he still can’t remember buying), Sam retreats to his home, awaits the summer arrival of his daughter and crazy son-in-law, Muller, is plagued by panic attacks and has an incident involving a pressed ham on a liquor store window with a young security guard named Max. .

Shrouded - perpetually shrouded - by a blanket of clouds, the planet of Nidor made its slow way through space. A year on Nidor was equal to 3,000 Earth-years. To the Nidorians change was unthinkable. Until the Earthmen arrived. And then a change cataclysmic, and the first for many a millennium, hit Nidor. A change that was to split the planet against itself.

Travel to rainy Seattle and the see the world from the viewpoint of a private investigator who just happens to be a ghost, then go down to the creole fairy courts of Louisiana, learn the secrets of 9s and how the raven warriors take care of their own. Here are 13 tales of fantasy and wonder, sweet and savory, to fill you up just right.

Here is a bluesy, neo-noir crime thriller that pits an Iraq war vet against the Chicago mob.

A veteran of the war in Iraq, where he suffered extreme injury, and a refugee from a sad Kentucky family history, Tommy McClain places his faith in a beat-up blue Chevy and his future in the city of Chicago. He's got a friend there he can count on. What he doesn't count on is Lisa DePietro. She's pretty and openhearted, with dark eyes you could drown in. . .and she's being stalked.