Showing results by narrator "Bernard Clark" in All Categories

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

It’s impossible to go a full day without using snark, so why fight it? Snark is everywhere, from television to movies to everyday life. This lively collection provides hours of entertainment - better than an Etch A Sketch, and more fun than Silly Putty! At the heart of it, being in a state of snark can be one of the most useful tools at one’s disposal and hence (yes, I used “hence”), a powerful way to get what you want. With snark, you can catch people completely off-guard, and royally piss them off.

When best-selling horror author Sam McGarver is invited to spend Halloween night in one of the country's most infamous haunted houses, he reluctantly agrees. At least he won't be alone; joining him are three other masters of the macabre, writers who have helped shape modern horror. But what begins as a simple publicity stunt will become a fight for survival. The entity they have awakened will follow them, torment them, threatening to make them a part of the bloody legacy of Kill Creek.

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Homer's epic poem, written near the end of eighth century BC in Greece, follows the hero Odysseus as he journeys home after the fall of Troy. Many scholars believe that The Odyssey was originally composed as an oral tradition and was more likely meant to be heard than read, making it a great listen.

Most company's change initiatives fail. Yours don't have to.

Like all investment instruments, mutual funds continue to evolve. In recent decades, however, there has been plenty of change, including market capitalization, the introduction of new types of funds, and the expansion of the mutual fund model to include investments in commodities. Getting Started in Mutual Funds, Second Edition offers a completely updated look at this popular investment vehicle, including everything from Morningstar's new matrix of evaluating a fund's investment style to implementing mutual funds into long-term investment strategies in retirement plans.

For over three decades, Ellen Datlow has been at the center of horror. Bringing you the most frightening and terrifying stories, Datlow always has her finger on the pulse of what horror listeners crave. Now, with the eighth volume of the series, Datlow is back again to bring you the stories that will keep you up at night. Encompassed in the audio of The Best Horror of the Year have been such illustrious writers as: Neil Gaiman; Kelley Armstrong; Stephen King; Linda Nagata; Laird Barron; Margo Lanagan; and many others.

Psychologists often paint a picture of human mating as visceral, instinctual. But that's not the whole story. In courtship and display, sexual competition and rivalry, we are also guided by what Glenn Geher and Scott Barry Kaufman call Mating Intelligence - a range of mental abilities that have evolved to help us find the right partner. Mating Intelligence is at work in our efforts to form, maintain, and end relationships. It guides us in flirtation, foreplay, copulation, finding and choosing a mate, and many other behaviors.

In which Vlad Taltos and his Jhereg learn how the love of a good woman can turn a cold-blooded killer into a real mean SOB.... Vlad tells the story of his early days in the House Jhereg, how he found himself in a Jhereg war, and how he fell in love with the wonderful woman, Yendi, who killed him.

The favorite book of William Burroughs. A journey into the hobo underworld, freight hopping around the still Wild West, becoming a highwayman and member of the yegg (criminal) brotherhood, getting hooked on opium, doing stints in jail or escaping, often with the assistance of crooked cops or judges. Our lost history revived. With an introduction by Burroughs. A BookSense 77 selection.

Ruler of the Sky brings to life a time of often unendurable hardship and epic grandeur. From the windswept plains of Mongolia to the opulence and sophistication of the Chinese court, this is an unforgettable story. Set amid the barbaric splendor of the Mongol hordes, Ruler of the Sky tells how a twelfth-century warrior forged one of the greatest and most terrifying armies the world had ever seen, and conquered the world from Peking to Persia.

Bacca has it all. The most celebrated (and furry) star in the Overworld, he's the person others look to for help building their dungeons, mazes, and castles. He has a girlfriend, LadyBacc, and his most prized possession of all - a diamond ax called Betty. One day Bacca is approached by a mysterious dragon...made entirely of diamonds! The dragon is from a new biome - a secret land few have ever seen - where a special object has been stolen.

To listen to most pundits and political writers, evolution, stem cells, and climate change are the only scientific issues worth mentioning and the only people who are anti-science are conservatives. Now for the first time, science writers Dr. Alex B. Berezow and Hank Campbell have drawn open the curtain on the left’s fear of science. As Science Left Behind reveals, vague inclinations about the wholesomeness of all things natural, the unhealthiness of the unnatural, and many other seductive fallacies have led to an epidemic of misinformation.

A massive zombies-versus-skeletons war has broken out in Minecraft, threatening to engulf and destroy the entire Overworld, and there's only one furry creature clever enough to stop it. Always a great teacher of crafting, as the conflict breaks out Bacca is tutoring his first zombie student - a young crafter named Dug - and decides to take his pupil with him on this important quest. Together they discover that the skeletons have stolen an ancient sword from the zombies that has a powerful prophecy surrounding it.

Having devoted a career that spans 50 years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned firsthand how difficult it is for an organization to go beyond very good and attain, as well as sustain, excellence. Now, he shares his hard-won insights with you and reveals "what it takes" to be best-in-class in any industry.

Prepare to meet the wicked progeny of the master of modern horror. In Lovecraft's Monsters, H. P. Lovecraft's most famous creations--Cthulhu, Shoggoths, Deep Ones, Elder Things, Yog-Sothoth, and more--appear in all their terrifying glory. Each story is a gripping new take on a classic Lovecraftian creature. Contributors include such literary luminaries as Neil Gaiman, Joe R. Lansdale, Caitlin R. Kiernan, Karl Edward Wagner, Elizabeth Bear, and Nick Mamatas.

Vlad Taltos, a mobster and assassin in the magical metropolis of Adrilankha, is given the largest contract of his career, but the job is even more complicated than he expects.

Yet another brilliant entry in Kenemore’s zombie canon - Cap’n Hook meets the undead. Set in the Caribbean of the eighteenth century, the epicenter of piracy, voodoo, and the dark arts, The Code of the Zombie Pirate reveals all the secrets to selecting, customizing, and managing a motley crew of pirates-cum-zombies.

Soon after the events of Jhereg, Vlad becomes embroiled in a struggle between the House of the Jhereg and a group of revolutionaries that his wife has joined.