Showing results by narrator "Bernard Clark" in All Categories

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Most company's change initiatives fail. Yours don't have to.

When best-selling horror author Sam McGarver is invited to spend Halloween night in one of the country's most infamous haunted houses, he reluctantly agrees. At least he won't be alone; joining him are three other masters of the macabre, writers who have helped shape modern horror. But what begins as a simple publicity stunt will become a fight for survival. The entity they have awakened will follow them, torment them, threatening to make them a part of the bloody legacy of Kill Creek.

It’s impossible to go a full day without using snark, so why fight it? Snark is everywhere, from television to movies to everyday life. This lively collection provides hours of entertainment - better than an Etch A Sketch, and more fun than Silly Putty! At the heart of it, being in a state of snark can be one of the most useful tools at one’s disposal and hence (yes, I used “hence”), a powerful way to get what you want. With snark, you can catch people completely off-guard, and royally piss them off.

Homer's epic poem, written near the end of eighth century BC in Greece, follows the hero Odysseus as he journeys home after the fall of Troy. Many scholars believe that The Odyssey was originally composed as an oral tradition and was more likely meant to be heard than read, making it a great listen.

A collection of classic works by Edgar Allan Poe, American author, poet, editor, and literary critic. Best known for his tales of mystery and the macabre, Poe was one of the earliest American practitioners of the short story and is considered the inventor of the detective fiction genre. He is further credited with contributing to the emerging genre of science fiction. He was the first well-known American writer to try to earn a living through writing alone, resulting in a financially difficult life and career.

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Vlad Taltos, a mobster and assassin in the magical metropolis of Adrilankha, is given the largest contract of his career, but the job is even more complicated than he expects.

Yet another brilliant entry in Kenemore’s zombie canon - Cap’n Hook meets the undead. Set in the Caribbean of the eighteenth century, the epicenter of piracy, voodoo, and the dark arts, The Code of the Zombie Pirate reveals all the secrets to selecting, customizing, and managing a motley crew of pirates-cum-zombies.

Fresh from the collapse of his marriage, and with the criminal Jhereg organization out to eliminate him, Vlad decides to hide out among his relatives in faraway Fenario. All he knows about them is that their family name is Merss and that they live in a papermaking industrial town called Burz. At first Burz isn’t such a bad place, though the paper mill reeks to high heaven. But the longer he stays there, the stranger it becomes. No one will tell him where to find his relatives.

Ruler of the Sky brings to life a time of often unendurable hardship and epic grandeur. From the windswept plains of Mongolia to the opulence and sophistication of the Chinese court, this is an unforgettable story. Set amid the barbaric splendor of the Mongol hordes, Ruler of the Sky tells how a twelfth-century warrior forged one of the greatest and most terrifying armies the world had ever seen, and conquered the world from Peking to Persia.

To listen to most pundits and political writers, evolution, stem cells, and climate change are the only scientific issues worth mentioning and the only people who are anti-science are conservatives. Now for the first time, science writers Dr. Alex B. Berezow and Hank Campbell have drawn open the curtain on the left’s fear of science. As Science Left Behind reveals, vague inclinations about the wholesomeness of all things natural, the unhealthiness of the unnatural, and many other seductive fallacies have led to an epidemic of misinformation.

Having devoted a career that spans 50 years to consulting with and studying professional firms in the Americas, Asia, and Europe, author Charles Ellis learned firsthand how difficult it is for an organization to go beyond very good and attain, as well as sustain, excellence. Now, he shares his hard-won insights with you and reveals "what it takes" to be best-in-class in any industry.

Prepare to meet the wicked progeny of the master of modern horror. In Lovecraft's Monsters, H. P. Lovecraft's most famous creations--Cthulhu, Shoggoths, Deep Ones, Elder Things, Yog-Sothoth, and more--appear in all their terrifying glory. Each story is a gripping new take on a classic Lovecraftian creature. Contributors include such literary luminaries as Neil Gaiman, Joe R. Lansdale, Caitlin R. Kiernan, Karl Edward Wagner, Elizabeth Bear, and Nick Mamatas.

In which Vlad Taltos and his Jhereg learn how the love of a good woman can turn a cold-blooded killer into a real mean SOB.... Vlad tells the story of his early days in the House Jhereg, how he found himself in a Jhereg war, and how he fell in love with the wonderful woman, Yendi, who killed him.

Soon after the events of Jhereg, Vlad becomes embroiled in a struggle between the House of the Jhereg and a group of revolutionaries that his wife has joined.

Lord Vlad Taltos returns in the prequel to Jhereg, Yendi and Teckla. In this fantastic adventure, listeners learn what really happened when Vlad found himself walking the Paths of the Dead.

Deep in the heat and silence of rural Tennessee, down an untraveled road, sits the forgotten town of Three Summers. Mere miles away, on an overgrown river island, stands the house that once presided over the grand plantation of Angel’s Landing, moss-draped, decrepit. Waiting. Failing crime writer Bradley Ellison and former prostitute Missy Holiday are drawn to this place, fleeing a world turned against them.

Sam Bennett is the last of a dying breed, a former Mad Man, now made redundant after 30 years at the same advertising agency. Left with his awards and a case of Bulgarian whiskey (which he still can’t remember buying), Sam retreats to his home, awaits the summer arrival of his daughter and crazy son-in-law, Muller, is plagued by panic attacks and has an incident involving a pressed ham on a liquor store window with a young security guard named Max. .

Shrouded - perpetually shrouded - by a blanket of clouds, the planet of Nidor made its slow way through space. A year on Nidor was equal to 3,000 Earth-years. To the Nidorians change was unthinkable. Until the Earthmen arrived. And then a change cataclysmic, and the first for many a millennium, hit Nidor. A change that was to split the planet against itself.