Business History

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

Acclaimed across the world, prescribed in over 100 universities and colleges, and included in part in The Century's Greatest Reportage (Ordfront, 2000), alongside the works of Gabriel Garcia Marquez, Studs Terkel and John Reed, Everybody Loves a Good Drought is the established classic on rural...

जहाँ तक 'हिन्दू संस्कृति' का प्रश्न है, राष्ट्रीय स्वयंसेवक संघ के पुरोधाओं ने जिस रूप में इसकी व्याख्या की, पहले भी लिखा जा चुका है कि वह बहुत ही संकुचित और विकृत व्याख्या है, जो लोगों में इस संस्कृति के प्रति एक भ्रम पैदा करती है। जिन विद्वानों ने वास्तविकता पर आधारित तथ्यपरक व्याख्या की, उनको यह कहकर सिरे से ख़ारिज कर दिया गया कि उन पर पश्चिम के विद्वानों का प्रभाव है और वे एकांगी दृष्टि से संस्कृति को देखते हैं।

From Morgan Housel, author of The Psychology of Money, timeless lessons about what never changes in a changing world. If you traveled in time to 500 years in the past or to 500 years in the future, you would be astounded at how much technology and medicine have changed. The geopolitical order would make no sense. The language and dialect may be completely foreign. But you’d notice universal principles guiding behavior—people falling for greed and fear, short-sighted by overconfidence, and persuaded by risk and jealousy, just like they do today.

Lloyd Constantine began his career in legal services, representing impoverished clients in civil rights and constitutional cases. Decades later, he would make headlines for representing retailers and consumers against a cartel that undermined one of the fundamental tenets of commerce in America: competition. A man who thrives on competition himself, Constantine now gives us the insider's story on the biggest antitrust lawsuit in history - a case that pitted his small firm against financial-industry giants Visa and MasterCard, along with Clifford-Chance, the largest law firm in the world.

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

Robert Greene is a master guide for millions, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

AN INSTANT USA Today BESTSELLER A Next Big Idea Club Must-Read FEATURED IN The Wall Street Journal, Blooomberg, MoneyWeek, Kiplinger, Forbes, Publishers Weekly, Library Journal, Washington Independent Review of Books AND MORE! Introduction read by the author. “Eye opening, deeply...

struggling with a recession . . . European nations at risk of defaulting on their loans . . . A possible global financial crisis. It happened before, in the 1970s. Oil Kings is the story of how oil came to dominate U.S. domestic and international affairs. As Richard Nixon fought off Watergate...

You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you overcome the hurdles facing every new business, such as finding a gap in...

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

The story of the forging of India, the world's largest democracy, is a rich andinspiring one. This volume, a sequel to the India's Struggle forIndependence, analyses the challenges India has faced and the successes ithas achieved in the light of its colonial legacy and century-long struggle...

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

NEW YORK TIMES BESTSELLER The most influential book of the past seventy-five years: a groundbreaking exploration of everything we know about what we don’t know, now with a new section called “On Robustness and Fragility.” A black swan is a highly improbable event with three principal...

From the award-winning and Sunday Times bestselling author of Material World, a story that will take you from ancient civilizations, empire and globalisation through to the most influential geopolitical issue of our times. The story of trade is the story of humanity. From the copper in...

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible...

"...an engaging and enlightening account from which we all can benefit."—The Wall Street Journal A better way to combat knee-jerk biases and make smarter decisions, from Julia Galef, the acclaimed expert on rational decision-making. When it comes to what we believe, humans see what they want...

From the legendary former Fed Chairman and the acclaimed Economistwriter and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen. From even the start of his fabled career...