Category Categories

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

"The Categories" by Aristotle is a philosophical text from ancient Greece that enumerates all possible kinds of things that can be the subject or predicate of a proposition. This foundational work divides everything in human experience into ten fundamental categories, distinguishing between what...

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.

Category Five is a new supernatural YA thriller from Ann Dávila Cardinal, set against the backdrop of a post-hurricane Puerto Rico. After the hurricane, some see destruction and some smell blood. The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto...

In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.

A 2023 Lambda Literary Award Finalist in Nonfiction An Electric Literature “Most Anticipated LGBTQ+ Book of 2022” Selection A love letter to the legendary Black and Latinx LGBTQ underground subculture, uncovering its abundant legacy and influence in popular culture. What is Ballroom? Not a...

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.  

SILENT NIGHT STANDOFF HOSTAGE SITUATION When armed robbers strike her bank, hostage negotiator Skyler Brennan's life is on the line. Rescue comes from the last person she thought she could count on—the ex-boyfriend who chose his job over their relationship. FBI agent Logan Hunter knows how...

THEIR SUMMER RESCUE Saving the turtles… Leads to finding each other Dr. Nyla Dávila is devoted to protecting the turtles in Soledad Bay, her small community on the coast of Florida. So when her sea turtle research and education center falls victim to a cyberattack, she’ll do whatever it...

Saving the turtles… Leads to finding each other Dr. Nyla Dávila is devoted to protecting the turtles in Soledad Bay, her small community on the coast of Florida. So when her sea turtle research and education center falls victim to a cyberattack, she’ll do whatever it takes to make sure she...

A "powerful, passionate, and inspiring" (New York Times) journey through the beauty and power of mathematics New York Times Bestseller What if you had to take an art class in which you were only taught how to paint a fence? What if you were never shown the paintings of van Gogh and Picasso...

A Sapphic Small-Town Romance with Cozy Farm Charm, a One-Night-Stand Reunion, Second Chances, and the Recipe to Love Rosie Franklin-Smith, junior editor at Savorist Magazine, dreams of writing award-winning features—but right now, she’s stuck chasing stories like how to make a great soup...

A K-9 team’s investigation leads to a deadly case of mistaken identity. K-9 officer Maren Anderson is shocked when she catches a glimpse of her presumed-dead twin sister—moments before a shooter opens fire. DEA agent Colt Dawson rescues her and helps secure the crime scene, but before Maren...

Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce. Travel with Goodman to Ireland, where he spent a week driving around the entire country to secure his first business partners—who eventually tried to put him out of business. Then, visit northern Austria and discover how he landed the deal that brought his business back to life.

The suspect list is growing… Can this K-9 team unmask a killer? Investigating a gun smuggling ring leads ATF Special Agent Daniel Slater to a murder victim’s house—and right into a drive-by shooting. With his K-9 partner, Dakota, he helps save crime scene investigator Aurora Martin from...

Just one look …shattered her life. It was worse than the date from hell. Teacher Leah Gerard waited hours for the man…until she saw his bloody body being dragged away. Did she imagine it? The police believe she did, as there’s no body to corroborate her story. Then Leah becomes their prime...

The holidays take a threatening turn… in these riveting Dakota K-9 Unit novellas. With a bounty on tech analyst Cheyenne Chen’s life, officer Jack Donadio and his K-9 partner safeguard her from hired assassins in Lynette Eason’s Deadly Christmas Trap. Only, when their hideout is discovered...

Was her mother guilty? A daughter needs to know. Born to a jailed mother convicted of murdering her husband, Anne Griffin has tried to put her past behind her. The two were always painfully estranged. But when ace Colby investigator Jack Brenner arrives at Anne’s door with new evidence, she...

Kidnapped for Her Secret is a one night with consequences, secret pregnancy, stolen by the reclusive billionaire romance from Lela May Wight. Surrendering to the billionaire Stolen for the consequence The glamor and mystique of a masquerade art auction is more than heiress Aurora Arundel ever...