Customer Development

Product List
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    • Building Products Your Customers Will Buy
    • Written by: Cindy Alvarez
    • Narrated by: Chelsea Kwoka
    • Length: 7 hrs and 23 mins
    • Release Date: 05-02-21
    • Language: English
    • 2 ratings
    • How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of...

    ₹671.06 or free with 30-day trial

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    • The Story of Innovation and Customer Choice
    • Written by: Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
    • Narrated by: John Pruden
    • Length: 7 hrs and 25 mins
    • Release Date: 04-10-16
    • Language: English
    • 54 ratings
    • The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

    ₹1,295.99 or free with 30-day trial

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    • The Rules for Getting and Keeping Customers and Clients
    • Written by: Jeffrey J. Fox
    • Narrated by: Jeffrey J. Fox
    • Length: 2 hrs and 8 mins
    • Release Date: 01-03-03
    • Language: English
    • 11 ratings
    • Rainmakers make the big bucks. For their companies and for themselves. Here's how. The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Waiting for luck won't do, a very particular human being must get involved...

    ₹377.18 or free with 30-day trial

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    • Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
    • Written by: David Hoffeld
    • Narrated by: David Hoffeld
    • Length: 7 hrs and 52 mins
    • Release Date: 15-11-16
    • Language: English
    • 7 ratings
    • The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

    ₹671.06 or free with 30-day trial

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    • Understanding the Buy Buttons in Your Customer's Brain
    • Written by: Patrick Renvoise, Christophe Morin
    • Narrated by: Alan Taylor
    • Length: 5 hrs and 12 mins
    • Release Date: 09-11-21
    • Language: English
    • 1 rating
    • The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will...

    ₹1,175.42 or free with 30-day trial

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    • How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    • Written by: Dan Olsen
    • Narrated by: Dan Olsen
    • Length: 10 hrs and 9 mins
    • Release Date: 23-07-24
    • Language: English
    • 2 ratings
    • The missing manual on how to apply Lean Startup to build products that customers love Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building...

    ₹674.18 or free with 30-day trial

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    • Hoe je klanten gelukkig en betrokken houdt
    • Written by: Jean-Pierre Thomassen
    • Narrated by: Boudewijn Koenen
    • Length: 2 hrs and 2 mins
    • Release Date: 14-05-26
    • Language: dutch
    • Not rated yet
    • Topbedrijven streven naar enthousiaste klanten die hen een 9 of 10 geven. Aan de hand van Nederlandse praktijkvoorbeelden wordt een vijfstappenaanpak voor excellente klantgerichtheid en hoge Net Promoter Scores gepresenteerd.

    ₹305.00 or free with 30-day trial

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    • Creating and Sustaining Successful Growth
    • Written by: Clayton M. Christensen, Michael E. Raynor
    • Narrated by: Joel Leffert
    • Length: 9 hrs and 21 mins
    • Release Date: 05-01-07
    • Language: English
    • 12 ratings
    • Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business...

    ₹671.06 or free with 30-day trial

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    • How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits
    • Written by: Stephen A. Ruffa
    • Narrated by: Jim Bond
    • Length: 7 hrs and 19 mins
    • Release Date: 10-04-17
    • Language: English
    • 3 ratings
    • In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis....

    ₹671.06 or free with 30-day trial

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    • Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
    • Written by: William Miller
    • Narrated by: Mike Terry
    • Length: 7 hrs and 5 mins
    • Release Date: 03-11-20
    • Language: English
    • Not rated yet
    • Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the need for outbound activity becomes more crucial than ever. Many companies have let their sales people devolve into an...

    ₹1,175.42 or free with 30-day trial

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    • Written by: Bruce Williams, Neil DeCarlo
    • Narrated by: Brett Barry
    • Length: 3 hrs and 48 mins
    • Release Date: 01-05-19
    • Language: English
    • Not rated yet
    • The only user-friendly beginner’s guide to Six Sigma Six Sigma is the most common—and perhaps least understood—methodology for streamlining processes in manufacturing, service delivery, management, and almost any other business activity. For business leaders seeking increased efficiency...

    ₹1,079.90 or free with 30-day trial

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    • Winning Customers Away from Your Competition
    • Written by: Anthony Iannarino
    • Narrated by: Anthony Iannarino
    • Length: 6 hrs and 25 mins
    • Release Date: 06-11-18
    • Language: English
    • 1 rating
    • The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

    ₹671.06 or free with 30-day trial

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    • Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good
    • Written by: James O'Toole
    • Narrated by: David Marantz
    • Length: 19 hrs and 4 mins
    • Release Date: 26-02-19
    • Language: English
    • Not rated yet
    • An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices—from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day...

    ₹2,160.34 or free with 30-day trial

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    • What to Say Next to De-stress the Workday, Build Collaboration, and Calm Difficult Customers
    • Written by: Karin Hurt, David Dye
    • Narrated by: Karin Hurt, David Dye
    • Length: 4 hrs and 49 mins
    • Release Date: 14-05-24
    • Language: English
    • Not rated yet
    • Read by the authors. An essential guide to master any workplace conflict with confidence and ease, have less drama, better results, and thrive at work. In many workplaces today, workplace conflict is an escalating issue. The shift to remote work and hybrid teams has left many people longing for...

    ₹1,111.12 or free with 30-day trial

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    • How Successful Organizations Listen to Customers and Create New Products Continuously
    • Written by: Jeff Gothelf, Josh Seiden
    • Narrated by: Graham Rowat
    • Length: 6 hrs and 19 mins
    • Release Date: 10-12-19
    • Language: English
    • 3 ratings
    • We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies...

    ₹671.06 or free with 30-day trial

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    • The 10 Skills You Need to Get Exactly What You Want
    • Written by: Kurt Mortensen
    • Narrated by: Tom Parks
    • Length: 9 hrs and 11 mins
    • Release Date: 26-01-21
    • Language: English
    • Not rated yet
    • Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach listeners the essential habits, traits, and behaviors necessary to cultivate their...

    ₹1,482.18 or free with 30-day trial

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    • Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
    • Written by: Brian Kurtz
    • Narrated by: Brian Kurtz
    • Length: 8 hrs and 43 mins
    • Release Date: 09-04-19
    • Language: English
    • 1 rating
    • Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of...

    ₹671.06 or free with 30-day trial

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    • 101 Practical Ways to Use Sustainable Marketing as a Force for Good
    • Written by: Michelle Carvill, Gemma Butler
    • Narrated by: Ruth Galliers
    • Length: 12 hrs and 11 mins
    • Release Date: 04-01-24
    • Language: English
    • Not rated yet
    • Bloomsbury presents Can Marketing Save the Planet? by Michelle Carvill and Gemma Butler, read by Ruth Galliers. An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of...

    ₹833.60 or free with 30-day trial

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    • Why we're all becoming entrepreneurs - and how to make it work for everyone
    • Written by: James Wise
    • Narrated by: Mark Meadows
    • Length: 9 hrs and 22 mins
    • Release Date: 23-11-23
    • Language: English
    • Not rated yet
    • Bloomsbury presents Start-Up Century by James Wise, read by Mark Meadows. A fresh look at the boom in entrepreneurship and start-ups – and how it’s changing the world of work. Does it feel like everyone you know is thinking about starting a business? That’s because they are. In the last...

    ₹667.71 or free with 30-day trial

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    • The Growth Secrets of the Best Organizations in the World
    • Written by: Nicholas Webb
    • Narrated by: Tom Parks
    • Length: 7 hrs and 7 mins
    • Release Date: 10-09-19
    • Language: English
    • Not rated yet
    • In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. In today’s ultracompetitive marketplace, the difference between success and failure is...

    ₹1,175.42 or free with 30-day trial