Design Strategy

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Today, we are confronted with a lot of compelling career options, but with little guidance. The new age engagement models, such as working-from-home, freelancing, gig-workforce, moonlighting, co-working spaces, solopreneur and entrepreneur-in-residence, have ushered significant flux in both the...

Management consulting is seen as a glamorous profession. Behind the mystique are the consultants who put in extraordinary effort, synthesize great problem-solving skills and display fine personal attributes that enable them to capture the attention and respect of their clients. This book...

Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design. We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and...

Master healthcare leadership and navigate daily operational pressure with a high-stakes strategic roadmap. Perfect for your morning commute, this empowering guide transforms financial and regulatory strain into clear, actionable decision-making. Shift from merely surviving shift-to-shift...

Think about the last time you said, "I love that." Maybe it was about a product that exceeded expectations, a service experience that built instant loyalty, or a moment when your work brought out the best in you. That reaction isn't just emotional—it's electric. In the organization, it fuels...

Despite the abundance of books on the Civil War, not one has focused exclusively on what was in fact the determining factor in the outcome of the conflict: differences in union and southern strategy. In The Grand Design, Stoker examines how Abraham Lincoln and Jefferson Davis identified their political goals and worked with their generals to craft the military means to achieve them - or how they often failed to do so.

Businesses, organizations and society-at-large are all subject to unforeseeable events and incidents that often have a dramatic impact upon prosperity and profit. Due to their unpredictable nature, business leaders and executive teams are unable to prepare for these specific events. But, through innovation, strategizing and an open-minded approach, they can restructure their organization and practices in order to mitigate (or even take advantage of) the impact of such events.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. 

Stop Managing Wealth. Start Designing It. You spent decades building it. So why does it still feel like something is missing? Most successful families don't have an investment problem. They have a structure problem, and no one ever told them the difference. Right now, a silent partner is taking...

Stop chasing vanity metrics and transform your e-commerce store into a predictable, highly profitable revenue engine. Whether you are an ambitious entrepreneur scaling a startup or a business owner fighting stagnant online sales, this actionable roadmap replaces trendy marketing hacks with...

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry-- Walmart in the 1980s/1990s and Amazon since 2000-- but have also been the benchmark for business best practices (e.g., the use...

Turn artificial intelligence hype into measurable business value while future-proofing your career against automation. As digital transformation reshapes the corporate landscape, professionals who translate data into practical strategy are in unprecedented demand. Listen on your commute to...

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

Brought to you by Penguin. Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way. How to be Strategic is your accessible but comprehensive guide...