Global Marketing

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn rock stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own rock star success.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. 

Christiane Turner, NLP Trainer and Author, invites you to the magical place of self discovery and transformation that will lead to enhancing your own life and the contribution you are able to make to the larger systems you are a part of... your family, your community, your country and ultimately the whole planet.