Marketing Crafts

In his new book, Sell - the first book on the subject by an Indian practitioner of business - best-selling author and inspiration to generations of entrepreneurs Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller - whether of a product, a service, an idea, an organization or even personal skills - Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experience.

Master ethical persuasion and consumer psychology to turn flat campaigns into high-converting revenue drivers. Whether strategizing on your morning commute or enjoying focused workday learning, this actionable framework reveals how real people make decisions under uncertainty. Stop relying on...

Transform your handmade crafts and digital downloads into a profitable e-commerce business with proven SEO strategies. Perfect for an inspired morning commute or focused work-from-home sessions, this empowering blueprint eliminates the guesswork of launching an online storefront. Stop struggling...

A bold indictment of America’s chronic obsession with creativity and innovation, tracing how these beloved ideas came to dominate our political and economic conversation while serving to mask inequality and protect elite interests “Innovation” and “creativity” have been the defining...

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

An award-winning author and Stanford writing instructor demystifies the business of writing with this practical, procedural guide to creating successful pitches, impressing editors and agents, negotiating compensation, and more. Published multi-genre writer Laura Goode had an epiphany after...

Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and...

Twitterやポイントサイトを使って、資金ゼロから１年で30万円を稼ぐ方法を解説します。

いらない勧誘は絶対にするな！Twitterで活躍中のポイ活ガチ勢が、月に10万以上稼ぐ手法を公開。